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Manufacturing Indaba 2018

Gareth Allison and Nic Small sign up for social media experiment

South African YouTube celebs, Gareth Allison and Nic Small of Derick Watts & The Sunday Blues have signed up to participate in a campaign, framed as a social experiment that will have them trapped for five days to simulate what it would be like being stuck in a hotel room with a cold or flu, whilst on a dream holiday.

Stay in Play

The social experiment, which will run from 12-16 May 2014 at a hotel overlooking the Sea Point Promenade in Cape Town, will also explore the power of the situation in determining human behaviour - which is sure to provide some hilarious viewing for the band's following of more than 50,000.

Pharma Dynamics, manufacturers of immune-boosting supplement, Efferflu C Immune Booster, have initiated the experiment to better position the product and its new strapline 'Stay in Play', ahead of the colds and flu season.

Physical effects

The brand has planned an exciting itinerary but Allison and Small have to stay inside to show the public exactly what it would feel like being stuck inside on holiday. They will post regular content (photos and videos), of what it feels like to be missing out on the trip of a lifetime, while getting the public to interact with them in order to win the holiday that they are missing out on, worth R60,000.

Studies show that social conditions often leads to a change in perception of self and others, so it should be fascinating to see how this experiment will affect Allison and Small's behaviour towards one another during the five-day entrapment period. Their posts will also give followers a blow-by-blow account of the physical and psychological effects that the experiment has had on them.

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