CSI company news

South AfricaYour industry

Focus on digital marketing

Bizcommunity's special Focus On DIGITAL MARKETING is now available in a downloadable PDF.

Digital Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
CSI company news

Havas Worldwide Johannesburg wins Autopax account

Issued by: Havas Worldwide | 16 Nov 2012 10:19
Havas Worldwide Johannesburg has recently been chosen for Autopax's new campaign to promote the cashless purchase of tickets for their City to City bus line.
"The campaign is aimed at promoting the cashless system of purchasing tickets for Autopax's City to City buses by encouraging and incentivising consumers to utilise available distribution channels to purchase tickets. This is intended to replace the current arrangement where customers purchase tickets directly from coach drivers," says Ursula McAlpine, Managing Director of Havas Worldwide JNB.

In addition to generating a completely cash-free environment, the campaign is also aiming at increasing usage of the City to City services with a targeted increase in sales of approximately 20 - 30%. This will see a revenue increase of between 15% -20% for Autopax.

Autopax chose Havas Worldwide Johannesburg based on their experience in marketing and campaign activations and their conceptualisation and management in major campaigns across various competitive industries.

"This is an exciting campaign for Havas as we have a thorough understanding of the market segments within the Autopax business and we have a reputation for an absolute determination to achieve results," concludes McAlpine.

Havas Worldwide's press office

Havas Worldwide
Havas Worldwide Johannesburg thrives on creative business ideas, proudly flipping the conventional advertising agency on its head. Our specialisation is world first, creative communication, that's designed to build meaningful connections between brand and consumers.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.