The award-winning film Skin, currently on circuit in South Africa, is being shown to grade 12 pupils from disadvantaged areas in Gauteng, KwaZulu-Natal and Western Cape, as part of the National Film and Video Foundation's (NFVF) audience development programme.
The first screenings will take place on Thursday 11 February 2010. The NFVF will subsidise the ticket prices for the schools, cover all the travelling costs to the screening venues. The foundation plans to extend this pilot programme to other regions in the future.
The purpose is not only to promote the film but also to make South Africans aware of local productions and expose South Africans at a young age to cinema. The foundation's theme for this year is ‘Taking Cinema to the People' and the initiative fits in perfectly with the theme.
“This is the kind of film and story that needs to be told, that our country needs to hear, our citizens need to interact with and our schools need to prescribe to our learners,” says Eddie Mbalo, NFVF CEO.
“We decided to launch this campaign as part of our audience development and also to reach out and expose kids from disadvantaged schools and areas to local cinemas, said Terrence Khumalo, NFVF special projects manager.
Why not promote this in ALL schools from all areas - why only under priviledged areas? Trying to promote such an expensive form of entertainment to under priviledged schools does not make marketing sense to me! Bit of a waste of the Foundation's money? Posted on 12 Feb 2010 11:51
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