Call me old fashioned, call me a geriatric romantic, but I have been missing soaps on radio. And I'm convinced I'm not the only one who would like an occasional break from talk radio or music and have a good old fashioned daily soap in which to lose myself and get thoroughly distracted from everything going on in the world of politics, business and sport.
And now SAfm has come to the rescue with a soapie at 3.45 pm every weekday. Takes me right back to my days as a kid with Superman letting me get away from my homework.
But, I must say, I was a bit sceptical when I first heard about this soapie. After all, unless they're done properly they turn out to be absolute junk.
But this one has some seriously heavy hitters behind it.
Wotta cast!
It's scripted by Paul Slabolepszy, who is one of the country's most talented humour-mongers and of whom I am a huge fan, and directed by the extremely competent Bruce Miller, who still looks like a teenager but who has been around longer than me and that's lots of decades.
And the cast is far from shabby either: Samson Kumalo, Michael Richard, Louise Saint-Claire, Quanita Adams, Graham Hopkins, Mpho Osei-Tutu, Molefi Monaisa, Doctor Khasu-Nkatlo and Huey Louw.
And, best of all, it centres on a fictional community radio station set up in the eastern suburbs of Johannesburg. Radio Watakananda, or Radio Whatyamacallit! sounds like a huge amount of fun. Just up my media junkie alley.
I'll certainly be tuning in from day one, that's for sure.
Well done, SAFm, and well done, SABC - it really is a kick being able to say something nice about you guys for a change.
Chris Moerdyk was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Chris was recently listed in a Markinor survey as one of South Africa's top 10 marketing thought leaders. Apart from currently being a corporate marketing analyst, advisor and media commentator, he is non-executive chairman of Bizcommunity. Email Chris on and follow him on Twitter at @chrismoerdyk.
I believe these "sketches" have been on SA black radio for donkeys' years now, without a pause. Chris needs to listen to some of these stations some time. Posted on 29 May 2009 15:10
Get with it Christopher there is not chance soap radio can be good for any one but you, oh yes and possibly the guys on "black" radio. In the modern world we use Blog twitter and 12seconds... "Dude check it out, check it out, that is dope " Posted on 29 May 2009 22:44
Lunch time is soap time on "Black Radio". it's been like that for years. I grew up on it. Viva Phalaphala fm! Viva Mungana Lonene fm, Moshito u tswela pele! Limpopo rocks! Posted on 3 Jun 2009 10:29
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