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Uniforms say Gen Nyanda is ideal communications minister

20 May 2009 09:382 commentsBizLike
The most immediate reaction from the mass media to President Zuma's new Cabinet was to question the appointment of a military general to the post of communications minister. The very idea of giving former SANDF chief, General Siphiwe Nyanda, the communications portfolio was greeted with a lot of huffing and puffing about jobs for friends and lack of experience.
Big guns say he's OK

But this week, I have made a point of chatting to a few people in various branches of the armed forces about our new communications minister. And the opinion from those who worked with him and under him has been unanimous and overwhelmingly positive.

Some very high ranking officers in the army, air force and navy, some of whom who served with him in positions such as his chief of staff, insist that his appointment to the cabinet came as no surprise and even less of a surprise when they saw he was given the communications portfolio.

Interestingly, it wasn't just black officers who were speaking so highly of him, but all of the white ones I spoke to as well.

Gen Nyanda turns 59 this coming Friday and his former colleagues in the armed forces say that he is someone who listens and considers his options very carefully. He trained as a journalist in his very early days and is considered to be a very clever fellow by his colleagues and to be disciplined and efficient.

Faster, cheaper, simpler Internet

They seem convinced that he will listen to the experts inside and outside of his department and will also understand the strategic importance of Internet accessibility - something in which South Africa is lagging badly by world standards.

Well, the proof of the pudding will be in the eating and it should not be long before we will be able to tell whether his former colleagues were right about him or not. Let's hope they're right because it is about time we had a communications minister capable of understanding the importance of communication in modern society.
 
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About Chris Moerdyk

Chris Moerdyk was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Chris was recently listed in a Markinor survey as one of South Africa's top 10 marketing thought leaders. Apart from currently being a corporate marketing analyst, advisor and media commentator, he is non-executive chairman of Bizcommunity. Email Chris on and follow him on Twitter at @chrismoerdyk.View profile and articles...
The proof of the pudding-
Only time will tell. I wonder how many people know that it is a team of liaison officers, the likes of Louis Kirsten, that's effectively been the "face" of communication in the SANDF.

It is that department that strategises and comes up with all the answers and the best way forward. Nyanda is just taking the credit.... but I guess that is just how the cookie crumbles. No matter where you go. Posted on 20 May 2009 15:10
An Army General?-
The broadcast and communications industry is in such a mess at present. Serious lack of transformation, skills transfer and development. You just have to look at Sentech as a prime example. ICASA issued licenses to a slew of companies, yet none have even been able to broadcast a single channel. ETV went the quick route and tied itself in with MNET's DSTV. Where is Telkom Media? I hope this minister can sort this mess out in time for 2010. Combat stations everyone! Posted on 21 May 2009 08:30
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