Events & Conferencing News South Africa

Breathe Sunshine African Music conference on today

Today, 2 April 2013, marks the second day of the inaugural Breathe Sunshine African Music conference. The African music industry is one of the fastest growing in the world, yet the continent still lacks the skills and established network of international counterparts. The conference intends to address these challenges and put Cape Town on the map as a global music hub for African music. (video)

Being held at the City Hall in Cape Town, the conference takes place during the same week as the internationally renowned Cape Town International Jazz Festival and is the perfect opportunity to engage and experience a week of the African entertainment industry through these two events.

Says conference founder Trenton Birch of Black Mango, "We have deliberately kept the cost of the conference low as we want to attract a diverse audience from the local community as well as national visitors and many from other African countries, plus European and American delegates who are working with African music in their respective territories."

All genres and cultural backgrounds

"Our aim is to make the conference inclusive by engaging representatives from all genres of music and cultural backgrounds. We have been working with a pan-African steering committee that has been advising and contributing to the content and direction of the conference."

The steering committee includes representatives from Ghana, Kenya, Mozambique and Senegal as well as local names such as Roach Roth of African Dope, Mthokozisi Khathi aka DJ Tira of Afrotainment and Suga from Heart FM.

Involved in the conference from an international perspective are:

  • Richard Zijlma the GM for Amsterdam Dance Event (ADE)
  • Oliver Barnett of Putamayo Music (UK)
  • Peter Schoonhoven who used to head up EMI publishing in Holland
  • Valentino Barriosetta who headed up Amnesia's marketing in Ibiza and now runs Bridges for Music

    South African artists and industry include:

    • Jack Parow
    • Francois van Coke
    • Euphonik
    • T'BO Touch
    • Crazy White Boy
    • music journalist Evan Milton
    • Duncan Ringrose of sShadoworks and Assembly
    • Brian Little of Seed Experiences
    • Refiloe Ramogase (Dream Team - TKZee management)

    The conference aims to promote the sharing of information between all involved in the African music community through workshops, panel discussions, presentations and networking. The conference will work on multiple levels ensuring each attendee can maximize their experience with artist empowerment workshops for people new to the industry and an executive networking lounge for music business people to have high-level conversations. There will also be an exhibition space and a concert highlighting African talent.

    The vision is to build a successful and reputable African music industry conference through facilitating knowledge sharing and fostering a spirit of collaboration by empowering both artists and industry across borders.

    For more, go to www.breathesunshineconference.com.

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