LAS VEGAS, US: Giles Cottle, principal analyst at Informa Telecoms & Media comments from CES in Las Vegas and says Samsung and Sony are a tale of two panel makers.
Samsung's CES 2013 press conference marked an important but subtle change in the rhetoric of the world's largest TV panel manufacturer.
What Samsung and its peers have learned is that it is not just content, but user experience, that will win the battle for the living room. Long gone are the days when adding the likes of Netflix et al to a Smart TV platform would get punters and pundits alike salivating - that low-hanging fruit is long gone. Hence the focus on the addition of HEVC -delivering consumers better video quality for the same bandwidth- and faster changing between apps and video content, ironically an area that TV operators have long touted with fast channel change. Expect the boundaries between the two to shrink further in the coming years.
TV took a much lower profile at Sony's press conference, with a focus on hardware not software. Sony's 56-inch, 4K OLED display got the first audible "ooh" of the day from the assembled crowd. Sony's Smart TV strategy still appears muddled, but this cannot be helped by the fact that its forthcoming next generation PlayStation console has not launched yet, making the creation of a converged content platform across all of Sony's multiple devices very difficult. Expect more focus on this area in 2014.
Informa Telecoms & Media Informa Telecoms & Media aims to deliver strategic insight founded on global market data and primary research. The company works in partnership with its clients, informing their decision-making with practical services supported by analysts.
The company conducts primary and secondary research on the latest trends impacting the mobile communications, fixed communications and TV sectors, on a global basis. ITM's market intelligence services - World Cellular Information Service (WCIS), World Broadband Information Service (WBIS) and the Intelligence Centre - to give clients access to market forecasts and key performance indicators (KPIs), as well as detailed analysis and exploration of trends. Go to: http://www.informatm.com
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