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Manufacturing Indaba 2018

New Generation Awards winners for 2016

Late last week, the fourth annual New Generation Social & Digital Media Awards were held at The Focus Rooms, Sunninghill in Sandton, where 100 awards were handed out.
Stephen Paxton, MD of the New Generation Awards, acknowledged the main awards partners, Gather Online, a new Australian and South African social media platform designed to connect like-minded users through topical conversations and the judges that sifted through the 400 entries.

Corporate awards

Most Innovative use of Social Media - Sponsored by Gather Online

  • Gold: Unilever – Gorilla Creative Media - AXE- You Gotta Dry
  • Silver: The Bill & Melinda Gates Foundation - Flow Communications - #BestofAfrica
  • Silver: Unilever - Niche Digital - Domestos – Donate your Pee
  • Bronze: KFC (Pty) Ltd - Mindshare South Africa - Soundbite

Most Innovative use of Digital Media:

  • Gold: Environ Skin Care - Conversation LAB and The Hardy Boys - Masterbrand Launch
  • Silver: Clover Futurelife - Arc Worldwide SA - UFOSA_Futurelife
  • Bronze: Mondelez - Starcom Mediavest Group - Lighthouse Digital - Cadbury Flavourism Campaign 2016

Outstanding Social Customer Care Award

  • Gold: Inecto Plus - Conversation LAB & The Hardy Boys - Inecto Social
  • Silver: Renew - Conversation LAB & The Hardy Boys - Renew Social
  • Bronze: P&G - MediaCom South Africa - Pampers

Blogging Excellence:

  • Gold: Nashua - G&G Digital - The Solutions Lab
  • Gold: The Threaded Man- Stratitude - The Threaded Man Blog
  • Silver: Janssen Pharmaceutical - G&G Digital - My ADHD

Mobile Marketing Excellence:

  • Gold: R&R Ice Cream- Gorilla Creative Media - King Cone- Monster Craving
  • Silver: Coo-ee - Conversation LAB & The Hardy Boys - Unlock the Fun
  • Bronze: IEC - Yonder Media - 2016 Municipal Elections Reg Campaign

Best use of Social Media to Research & Evaluate:

  • Outright Gold Winner: MTN Group - Aquaonline

Best Low Budget Campaign:

  • Gold: Vespa - G&G Digital - Vespa vs Mall of Africa
  • Silver: Varsity College - Conversation LAB & The Hardy Boys - Call me Back
  • Silver: NEXT Solutions - Stratitude - GetMore 247
  • Bronze: Travelstart South Africa - Mandela Day Campaign
  • Bronze: The Bill & Melinda Gates Foundation - Flow Communications - #BestofAfrica

Most Viral Campaign:

  • Gold: Unilever – Liquorice - OMO- Ready for Life
  • Silver: Steers - Sauce Advertising - Pokemon Go Post
  • Silver: Unilever – Gorilla Creative Media - AXE - You Gotta Dry
  • Bronze: Times Media Films - MediaCom South Africa - DeadPool

Best use of Technical Innovation:

  • Gold: Kimberly Clark - Creative Spark & Deep VR - Huggies VR
  • Silver: Wimpy - Sauce Advertising - Mall of Africa: Tech Implementation
  • Bronze: IEC - Yonder Media - 2016 Municipal Elections Reg Campaign

Best Integrated Marketing Campaign by a Corporate

  • Gold: Unilever - Liquorice - OMO - Ready for Life
  • Gold: Unilever – Gorilla Creative Media – Shield & Vaseline - 1Team1Nation
  • Silver: Coca Cola - MediaCom South Africa - Coke Zero
  • Silver: M-NET - Aquaonline & Mindshare - Star Wars
  • Bronze: Tetra Pak South Africa - Arc Worldwide SA - Milk for Change

Best Online PR Campaign:

  • Outright Gold Winner: Vespa - G&G Digital - Vespa vs Mall of Africa

Most Innovative App by a Corporate:

  • Gold: ABSA, subsidiary of Barclays Africa - Chat Banking App
  • Silver: Shoprite Checkers SA - 4iMobile - Checkers SA Mobile App
  • Bronze: City Sightseeing - Flow Communications - City Sightseeing Business App

Excellence in Content Marketing – Sponsored by Artifact Advertising

  • Gold: DSTV - Aquaonline - From my Home to your Home
  • Silver: Unilever - Liquorice - WFD – It’s in the Bag
  • Bronze: Nashua - G&G Digital - The Solutions Lab

Best use of Social Media in a Loyalty Programme/Campaign:

  • Gold: Unilever- Shield & Vaseline - Gorilla Creative Media - 1Team1Nation
  • Silver: Unilever - Liquorice - WFD – It’s in the Bag
  • Bronze: NEXT Solutions - Stratitude - Cell C - GetMore 247

Best Community Engagement Award:

  • Gold: P&G - MediaCom SA - Being Girl SA
  • Silver: Bayer Animal Health - G&G Digital - Pawspective
  • Bronze: Coo-ee - Conversation LAB & The Hardy Boys - Unlock the Fun

Best Online Competition:

  • Gold: Coo-ee - Conversation LAB & The Hardy Boys - Unlock the Fun
  • Silver: Auto Trader – Liquorice - 99c Car
  • Bronze: Times Media Films - MediaCom SA - Other side of the Door

Most Innovative Gamification Campaign:

  • Gold: Unilever - Gorilla Creative Media - AXE Together
  • Silver: Coo-ee - Conversation LAB & The Hardy Boys - Unlock the Fun
  • Bronze: Yonder Media – IEC - 2016 Municipal Elections Reg Campaign

Best Social Media Reach from an Event – Sponsored by Gather Online

  • Gold: Clover Futurelife - Arc Worldwide SA - UFOSA_Futurelife
  • Silver: Nelson Mandela Foundation & The Bill & Melinda Gates Foundation - Flow Communications - NMF/Gates - Annual Lecture 2016
  • Silver: South African Breweries - Castle Lager – Playmakers Sponsorship - #BraBrigade
  • Bronze: Nissan South Africa - Artifact Advertising - Legend vs Simola

Best Revenue Marketing Campaign/Event – New Category in 2016

  • Gold: ABSA, subsidiary of Barclays Africa - Chat Banking
  • Silver: Edcon - The Media Image - Always on Paid Search
  • Bronze: Groupon - The Media Image - An Algorithmic Approach to Exponential ROAS

Online Media & Tools

Best Corporate Website:

  • Gold: ABSA, subsidiary of Barclays Africa - New Absa.co.za Corporate Website
  • Silver: The Collection McGrath - Flow Communications
  • Bronze: Environ Skin Care - Conversation LAB & The Hardy Boys - New Environ Brand Website

Intranet:

  • Outright Silver Winner: Environ Skin Care - Conversation LAB & The Hardy Boys - Distributor Panel

Best Online Newsletter:

  • Gold: Table Mountain Aerial Cableway - Flow Communications - TMAC
  • Silver: Unilever - Liquorice - WFD – It’s in the Bag
  • Bronze: Indwe Risk Solutions - Stratitude - E-newsletter

Agency Awards

Most Innovative Digital Campaign by a Small Agency:

  • Outright Gold Winner: Arc Worldwide SA - Clover Futurelife - UFOSA_Futurelife

Most Innovative Digital Campaign by a Large Agency:

  • Gold: Aquaonline Pty (Ltd) – DSTV - From my Home to your Home
  • Silver: Clockwork Media – NBCUniversal – The Librarians S2
  • Silver: Yonder Media - IEC - 2016 Municipal Elections Reg Campaign
  • Bronze: Mindshare Gauteng - KFC (Pty) Ltd - Soundbite

Most Innovative Social Media Campaign by a Small Agency – Sponsored by Gather Online

  • Gold: Arc Worldwide SA - Clover Futurelife - UFOSA_Futurelife
  • Silver: Niche Digital – Unilever - Domestos - Donate your Pee
  • Silver: Playmakers Sponsorship - South African Breweries - Castle Larger - #BraBrigade
  • Bronze: Breed - Clover Tropika - A smoooth trip in Every Sip

Most Innovative Social Media Campaign by a Large Agency - Sponsored by Gather Online

  • Gold: DDB South Africa - Clorox Africa - Instaglad
  • Silver: Sauce Advertising - Milky Lane - SummerLicious Feel Good
  • Silver: Conversation LAB & The Hardy Boys - Inecto Plus - Colour Catwalk
  • Bronze: Ogilvy PR & DNA Brand Architects - SAB Miller - Castle Larger - Broville

Most Viral Campaign by an Agency:

  • Gold: Arc Worldwide SA - Clover Futurelife - UFOSA_Futurelife
  • Silver: Conversation LAB and The Hardy Boys - Inecto Plus - Colour Catwalk
  • Silver: Ogilvy PR & DNA Brand Architects - SAB Miller - Broville
  • Bronze: Mindshare South Africa - Nike South Africa - Nike D Launch

Best App Developed by an Agency:

  • Gold: Flow Communications - CSS - City Sightseeing Business App
  • Silver: 4iMobile - Checkers SA - Checkers SA Mobile App
  • Bronze: Digital Solutions Group (DSG) – Trans Union - 1 Check App

Best Integrated Marketing Campaign by an Agency:

  • Gold: Aquaonline - DSTV - From my Home to your Home
  • Silver: Yonder Media - IEC - 2016 Municipal Elections Reg Campaign
  • Bronze: Stratitude - Beyers Chocolates – Kees Beyers - Master Chocolatier

Best Community Engagement Manager Award from an Agency – New Category in 2016

  • Gold: Suzanne Little - Platinum Seed
  • Silver: Silindile Nkosi - Conversation LAB
  • Bronze: Lisa Partington - Aquaonline

The New Generation 2016 Overall Winners

New Generation Online Strategy of the Year

  • Main Winner: Nashua by G&G Digital - The Solutions Lab

New Generation Overall Social and Digital Corporate Winner

  • Main Winner: Unilever by Liquorice

New Generation Overall Digital Brand of the Year

  • Main Winner: Nashua by G&G Digital - The Solutions Lab

New Generation Overall Agency Award Winner

  • Main Winner: G&G Digital

The New Generation Social Wiz Award - Sponsored by Flow Communications – New Category in 2016

  • Gold: Danielle Geyer – Gorilla Creative Media
  • Silver: Charnè Munien - Arc Worldwide SA
  • Bronze: Team Stratitude – Stratitude – The Threaded Man
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