After two and half years of "hibernation", Tribute magazine makes a triumphal comeback to the shelves - this time under new management. The re-launch ceremony took place on Saturday, 20 August 2006, at the Rand Club in the Johannesburg CBD. Close to 400 people from all walks of life attended the 'homecoming' event, including artists, actors, politicians, business people, media personalities, Zindzi Mandela, North West Premier Edna Molewa and reigning Miss South Africa, Nokuthula Sithole.
In her introductory remarks, Molewa said: "I am honoured to be part of the rebirth of such a great publication. What this rebirth means is that a big void of two and a half years has been filled. I personally felt deprived of my regular dose of features, profiles, trends, developments and cutting-edge journalism that Tribute carried in its pages."
Molewa hailed Tribute for its spirit of "developmental journalism", which she said consists of probing, exploring, challenging and promoting society's nation-building in the era of gossips and half-truths.
Professor of physics and head of business studies at Henley College, Sipho Seepe, told guests that Tribute is about excellence - a theme that has always been important to scholars, leaders and management - not only today but throughout the struggle.
"We must strive to rid Africa of mediocrity and support those platforms that promote our continent's role models," he said. Tribute was first published in 1987 at the time of the emergence of the African middle-class and had a circulation of 15 000. Prior to its founding there was no lifestyle magazine serving this market in this segment. The title has since been bought out of the liquidation of Nothemba Media, by Grand Bridge Trading (Pty) Ltd, operating as Tribute Communications and led by chartered accountant Stefaan Sithole and publishing entrepreneur Tlhopheho Modise. The project is being financed by the Industrial Development Corporation (IDC).
Acclaimed writers such as Jo Mdhlela, Alan Boesak, Sibongile Mkhabela, Khaba Mkhize, to name only a few and photographers Peter Magubane and Nigeria's Adeyemi Akande, have contributed to the debut edition for September 2006, which features interesting topics ranging from lifestyle to entertainment, business, technology and freedom of the struggle stories.
Modise told Bizcommunity.com that Tribute will exclusively share content with US magazine Fortune and source some articles from African News Dimensions (AND) to inform its readers about global issues, something many South Africans tend to overlook.
Newly-appointed managing-editor Thami Masemola will collaborate with a special guest editor for every issue starting off with Prof Seepe in the position for the October issue themed "Heritage".
Papama Mtwisha is the lifestyle editor and Mpho Mnguni is the research and business development manager. Vanessa Stols will head the advertising sales department, bringing along her 12 years' experience in the publishing industry. Stols has contributed to many titles in both the consumer and business-to-business markets.
The new Tribute will have a circulation of 25 000 and continue as a celebratory monthly magazine highlighting the achievements of African women and men.
Issa Sikiti da Silva is a winner of the 2010 SADC Media Awards (print category). He freelances for various media outlets, local and foreign, and has travelled extensively across Africa. His work has been published both in French and English. He used to contribute to Bizcommunity.com as a senior news writer.
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A Fine Tribute-
I have always read Tribute and am glad to hear that it's bouncing back. I must admit though, that I am saddened that so many magazines are still published among racial lines. Are we ever going to move out of our ghetto mentality and beyond colour?
Our country has a long history of color issues, what we need to do is acknowledge and embrace our color differences and emerge with one unified understanding of our diversities and move to a single national building mandate.
One would ask how we do this, I think that the first thing is to acknowledge and celebrate our differences more so for the black folk. Go back in time in history and critically evaluate what being a black folk meant, move gradually until the late 90's or early 2000 and you will notice that the black folk was and perhaps is still lambasted for celebrating just being. Colonialism will also teach you something that simply being black was low class and simply not In. it is then through these images and recollections of our rude past that we need to create and celebrate the coming of age of the black folk.
Next time you walk into any shop observe how you can walk around the shop and no security will be tailing you but notice when a black person walks in two securities will tail him or her until s/he pays, let that person pay with a credit or debit card they will be required to prove that the card belongs to them or justify why the is variation in signatures. This is in 2006.
When we talk about Black Excellence we are not trying to be funny, nor are we trying to marginalize the rest of our community but we are trying to redefine who we are so that we as the black folk can move forward.
Take the simple debate in introducing mother tongue education at our schools and you will understand our fear of waking up one day and all our black values have completely degenerated. It is through understanding this that we (black folk including white folks) urgently need to celebrate being.
I am digging the cover already. I must say, I wasn't expecting the freshness in the look. But before I judge the book by its cover, it's only right that I check out the content while at it. Big up tho. Black is back. Can I say that?
first n foremost, the reason for my typing in small caps is d'zine driven, heavily so. i can only hope that this comment gets published as such. i have in my hand as i'm typing this, a copy of tribute mag (sept 2006). i need to point out b4hand that i'm not in any way or manner affiliated with tribute, neither am i in bed with anyone at tribute mag. i am an avid follower of south african icons. tribute mag falls in that category.
i choose what i read very carefully, hence, i am not expecting to like the content in tribute magazine. it is not my interest. black as i am, i doubt if the magazine is targeted at me. (i refuse to be tie[d] down in ill per[suit]). speaking of colour, it is worth noting that the peeps responsible for d'zine+lay[out]ing out tribute mag are lilly white. not that there's no black d'zine agencies in jo'burg or anywhere in south africa who could have done the job any better. reasons for going with a lilly white agency is known better to the tribute team. the lay[out] on the mag is playful, young, vibrant. i love it. i love it very much. a friend of mine, www.sinah.org, said stay young, stay foolish. fresh is what i was expecting and the d'zine on tribute is just that. my fear was that the magazine was gonna come back looking like another blink (sorry, but for a magazine that is supposed to be aimed at a young black crowd, you would expect blink to be more childish and playful, but it is not, it is not, and it must die, like tribute did, n be born again...eish)where was i...i am loving the new look tribute.eish...
i need to get back to d'zin+lay[out]ing a government annual report....