Marie Claire's Naked issue was launched on 12 February 2014 at Mondiall restaurant in Cape Town with 36 celebrities going nude in aid of The Lunchbox Fund, a NPO dedicated to providing a daily meal for orphaned or vulnerable schoolchildren in disadvantaged areas around South Africa. The issue goes on sale Monday, 17 February.
More than 12 million South African children are living on less than R20 a day and The Lunchbox Fund facilitates public donations and volunteers to help provide these children with at least one healthy meal per day at the schools involved. Readers can add to fund raising
Marie Claire is inviting readers who have purchased a copy of the Naked issue to share their purchase on social media, by posting a 'selfie' with the magazine and including the hashtag #MCNaked
. For every 5,000 correctly tagged selfies shared, the magazine will donate R5,000 to The Lunchbox Fund to the total of R10,000.
The public can also get involved with The Lunchbox Fund directly by partnering with the fund, donating money or volunteering.
Celebrities taking part in this year's campaign are:
Adele Blank, dancer and choreographer
Athi-Patra Ruga, performance artist
Catherine Grenfell and Zama Dube, radio presenters
Chad Saaiman, musician
Chris Bertish, big-wave surfer and The Lunchbox Fund ambassador
Graeme Richards and Katlego Maboe, Expresso presenters
Kamini Pather and Pete Goffe-Wood, winner and judge on Masterchef SA
Lee-Ann Liebenberg, model and Marie Claire Naked 2014 cover star
Malibongwe Tyilo, blogger
Marc Lottering and Anne Hirsch, comedians
Mi Casa: Joao 'J'Something' da Fonseca, Sipho 'Dr Duda' Mphahlaza and Moshe 'Mo T' Kgasoane
Nate 'Protoculture' Raubenheimer, producer, composer and DJ
Nomuzi Mabena, MTV Base presenter
Ryan Sandes, ultra-trail runner
ShortStraw: Gad De Combes, Jake Rubinstein, Russell Grant, Alastair Thomas and Tom Revington
Tebogo 'Proverb' Thekisho and Siya 'Slikour' Metane, SA hip-hop artists
Vanessa Haywood, Boity Thulo, Zakeeya Patel, Catriona Andrews and Petronella Tshuma, actresses
Zebra & Giraffe: Stefan Henrico, Alan Shenton, Mike Wright and Greg Carlin
For more information on the fund, go to www.Thelunchboxfund.org
, follow on Twitter (@TheLunchboxFund
) and like it on Facebook.
The magazine will post more content, interviews and behind-the-scenes videos of this year's Naked issue online and more information on The Lunchbox Fund. For all the updates, go to www.Marieclaire.co.za