Feedback

Advertising news

Loerie galleries sponsored by Digicape

Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Advertising news

KFC South Africa goes international for ad shoot

14 Feb 2014 08:35
The launch of KFC's latest advert, shot in Bangkok Thailand, brings to life how the same great taste brings people together and makes you feel at home. In the 40 years that the company has been making adverts in the country, filming a commercial abroad was a first for the brand.
KFC South Africa goes international for ad shoot
In the commercial, viewers follow the journey of a young girl from South Africa, who has been uprooted from home to live in Bangkok with her mom. Everything is unfamiliar - the local food, the language and the culture - but she finds comfort in the familiar taste of KFC, which brings her and a new friend together in a foreign country.

"We wanted an advert that would show how the great taste of KFC creates moments that connect people," says Lizanne Bartlett, marketing director for KFC SA. "We took the step of shooting this advert in Thailand because we knew that the culture there is so different to that of South Africa and this would highlight just how important familiarity is in creating these connections."

View the ad online


    
 
Daphne Schwab
Daphne Schwab
What a sweet and touching ad... hope it works well for KFC! Daphne Schwab (honorary Colonel of Kentucky...)
Posted on 17 Feb 2014 15:16
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News