If you're happy, we're happy

While you may not realise that your life will work much better if you listen to your heart, now is the time to let it lead you rather than trying to push the river. You have to trust that where life leads you, is exactly where you are meant to be. Let go of all resistance and surrender to whatever is unfolding.

It is the lack of this ethos that has created one of society's biggest problems today - the loss of the ability to care and love. People have become selfish and wrapped up in their own lives and their own feelings and needs, whilst important things like common decency and compassion have been forgotten along the way. One cannot expect to build meaning customer relationships when the focus is purely on the self.

Good CRM is essential in sales

Building meaningful customer relationships is essential in sales, yet we live in an age where most of us have forgotten what life is all about. I once read somewhere, “We can put a man on the moon, but we have trouble walking across the street to meet a new neighbour. We can fire a missile across the world with pinpoint accuracy, but we have trouble keeping a date with our children to go to the library. We have emails, fax machines and digital phones so we can stay connected, yet we live in a time where human beings have never been less connected. We have lost touch with our humanity. We have lost touch with our purpose. We have lost sight of the things that matter the most.”

This is all true. It is vital to have a fantastic relationship with your clients and to constantly work at relationship building. Work on establishing open and honest relationships with clients and talk to them with respect. Essentially, you must treat every customer after they have paid you, the same as you would treat a customer who is about to pay you.

True leaders in business love their customers

The importance of after sales service cannot be underestimated. In business, we often fail to act in win-win ways. We buy into the false assumption that someone has to lose so that we can win. We guard our territories and refuse to operate from a frame of reference that sees value in helping all those around us succeed. As a matter of fact, the best way to lead the field in business is to devote yourself to adding more value to your customers than they have any right to expect.

The true leaders in business understand who puts food on their tables and therefore treat their customers like royalty. They serve, cherish and love their customers because love is an incredibly powerful tool. After sales service is absolutely vital to confirm to clients that they made the right decision and to ensure they will make this decision again in future without any regret.