RESTON, US: comScore, Inc has released its monthly comScore qSearch
analysis of the US search marketplace. Google Sites led the explicit core search market in April with 66.5% of search queries conducted.
US explicit core search
Google Sites led the US explicit core search market in April with 66.5% market share (up 0.1 percentage points), followed by Microsoft Sites with 15.4% (up 0.1 percentage points) and Yahoo! Sites with 13.5%. Ask Network accounted for 3% of explicit core searches, followed by AOL, Inc with 1.6%.
|comScore Explicit Core Search Share Report* April 2012 vs. March 2012 Total US - Home & Work Locations (Source: comScore qSearch) |
|Core Search Entity ||Explicit Core Search Share (%) |
|Mar-12 ||Apr-12 ||Point Change |
|Total Explicit Core Search ||100.0% ||100.0% ||N/A |
|Google Sites ||66.4% ||66.5% ||0.1 |
|Microsoft Sites ||15.3% ||15.4% ||0.1 |
|Yahoo! Sites ||13.7% ||13.5% ||-0.2 |
|Ask Network ||3.0% ||3.0% ||0.0 |
|AOL, Inc. ||1.6% ||1.6% ||0.0|
*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.1 billion explicit core searches were conducted in April, with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2.3 billion, Ask Network with 511 million and AOL, Inc. with 271 million.
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|comScore Explicit Core Search Query Report April 2012 vs. March 2012 Total US - Home & Work Locations (Source: comScore qSearch) |
|Core Search Entity ||Explicit Core Search Queries (MM) |
|Mar-12 ||Apr-12 ||Percent Change |
|Total Explicit Core Search ||18,358 ||17,106 ||-7% |
|Google Sites ||12,187 ||11,374 ||-7% |
|Microsoft Sites ||2,808 ||2,638 ||-6% |
|Yahoo! Sites ||2,523 ||2,311 ||-8% |
|Ask Network ||555 ||511 ||-8% |
|AOL, Inc. ||285 ||271 ||-5%|
In April, 68.7% of searches carried organic search results from Google (up 0.1 percentage points versus March), while 25.9% of searches were powered by Bing.