"Despite people tightening their pockets, they still understand the importance of downtime and with OCS 2 we needed to understand who was spending more time in cinemas and who was noticing entertainment advertising in the Out-of-Home sphere," said Erik Warburg, MD of Posterscope South Africa, "The survey will enable those in the entertainment marketing sector, especially in music, theatre and cinema, to better understand who will notice their adverts, thus enabling them to tailor their campaigns strategically."
Within the sample of 3000 people interviewed, some interesting facts around entertainment advertising were revealed.
