The South African Audience Research Foundation (SAARF) has released its Trends booklet, covering five years of AMPS data 2009-2013, based on the new 15+ universe.
The latest 2013 results cover data collected from Jan-Dec 2013. The 2009-2013 figures will differ from previous trend booklet editions, as they now reflect annual January-December data.
In addition to a general introductory section, the booklet covers the following:
Out of Home
FMCG Product Categories
Living Standards Measure
The section on the SAARF LSM is a write-up on the history, status and information on the size and main demographics of each group, as well as their media exposure. In addition to all the media information, there is useful information on all the products and activities measured in AMPS over the past five years. It gives an indication of the years in which each of them was measured and where there was a methodological change.
The booklet can be ordered at R340 per copy from the website, www.saarf.co.za.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.