This is the second SAARF RAMS release for 2014. The objective of the survey was to gather information on the radio listening habits of South Africans over a seven day period.
The survey covers adults aged 15 years and older, who are living in the nine provinces of South Africa.
Radio self-completion diaries were placed with respondents to complete in their homes over a seven-day period, for which they were offered a small incentive.
The sample was equally apportioned between males and females with the exception of mines, hostels and domestics. At each sampling point a cluster of two addresses was drawn.
In each household, the main respondent was selected by means of a Random Grid. Four calls were made before substitution could occur.Download the full summary of methodology (Word doc.)Download the Community Station Audience results (Excel)Download the Station Audience results (Excel)