For most companies which have adopted CRM or customer relationship management to improve their business performances the difficulty arises when it comes to choose between on-premise and cloud based CRM.
It is the conventional approach where the CRM is loaded to its destination system and managed by in-house IT team. The company enjoys complete control over the database while the IT department ensures its smooth functioning.
The CRM is hosted at a remote location and available to its clients over internet. The client will log in to the system as it logs in to its in-house CRM.
Both on-premise CRM and Saas CRM (as cloud CRM is also known as) have certain advantages and disadvantages and before you make a decision it'll be useful for you to learn as much as possible about both to make an informed choice.
|On-premise CRM||SaaS CRM|
|Normally involves big fund investment||Inexpensive compared to on-premise CRM|
|You would need to purchase the package from its manufacturer at one time cost||Expenses involve subscription, maintenance and customization|
|Installed in client's system||Hosted in a cloud with cloud service provider and available to its clients through internet|
|Takes time to fully integrate the CRM to client's business environment||Often preferred for easy deployment|
|Its performance depends largely upon the expertise of the IT staff of the company||Does not need the service of in-house IT staff and thus, reduces your IT budget|
|Functionality doesn't depend on the internet connectivity of the company||Depends on internet connection but has less downtime complains|
|Installed to a fixed destination||Can be accessed from anywhere since hosted in a cloud|
|Customization can be done to meet client's requirements||The SaaS CRM provider often allows the clients to customize the CRM with custom fields|
|It's a better choice for more complex business needs||More suitable for businesses with limited technological expertise.|
|Big enterprises with established IT infrastructure are often the appropriate client for on-premise CRMs||Often a preferred solution for small and medium size businesses (SMBs)|
|You'll need to maintain an internal server to host the CRM||Often the hosting facility is offered by the SaaS service provider|
|Need to maintain a set-up to ensure data security and data recovery||Data security services are also offered by the hosting service provider and thus, lowers your expenses further|
You can either be a client of on-premise CRM or SaaS CRM. Often a concern with hosted CRM is that your sensitive data will be handled by a third-party service provider. But it also helps reducing your headache in managing the software and frees the workforce to concentrate on the actual business, i.e. sales. Some companies are also adopting a hybrid environment with features of both on-premise and cloud based CRMs. Weigh all your options before making your decision.
Posted on 12 Jan 2013 11:50