Digital company news


Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Digital company news

New features of the Doubleclick stack

Being display specialists, DQ&A understands the increasing complexity that comes with the rapid innovation in the industry. We love the new world, and help our clients be prepared by explaining how to enhance their data, media spend and digital strategies constantly.
New features of the Doubleclick stack - DQ&A Media Group
As experts of managing, implementing and executing campaigns on the Doubleclick Digital Marketing technology stack, we're constantly on top of new features and developments. We believe that combining industry-leading technology with superb service levels and expertise creates winning combinations for our clients!

We'd like to share some recent developments across the Doubleclick products that have captured our interest and have enabled our clients to improve the way they run their digital marketing campaigns:

Improved verification
The DDM platform has a built-in verification component that analyses website content and context for suitability. This means that our clients have full control over knowing if their ads appear on pages with malicious content, or are targeted outside of the targeting criteria of a campaign. Through built-in violation screenshots alongside super-easy ways of spotting violations, we have seen huge pick-up in use of this feature, both by our internal teams as by clients themselves.

Viewability in programmatic
For many of our clients the holy grail of display marketing is ensuring ads are shown to relevant audiences. Not shown as in an impression delivered, but an impression delivered that was actually viewed. By integrating viewability analysis and bidding based on viewability score in bidding algorithms, buying in-view programmatic ads is easier than ever.

Smarter targeting and buying options
A media buying platform is only as strong as its targeting parameters provided. With the possibility for enhanced postcode targeting in Germany, US, UK and France, in addition to the addition of being able to buy mid-roll and post-roll video inventory, we have gained two strong new options for delivering against our client KPIs. Want to learn more about the smart ways we buy media for clients? Let us know!

Do you want to know more on this topic? Check out these articles:

on Our resource page
on Doubleclick page

    
 

DQ&A Media Group's press office

DQ&A Media Group
DQ&A Media Group
DQ&A Media Group is an international display advertising company, specialising in real-time performance marketing and technology services. We like to think of ourselves as your data driven knowledge partner; developing your capabilities whilst achieving your strategic goals as our working relationship continues.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News