Digital news

Your industry

Focus on digital marketing


Content marketing download

Bizcommunity's special Focus On CONTENT MARKETING is now available in a downloadable PDF.

Content Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Digital news

YouTube creators to help celebrate Madiba's legacy in video

25 May 2014 15:09
The Nelson Mandela Foundation today gave the public a sneak preview of YouTube Film Hack - a competition for video content creators in South Africa, in collaboration with Google South Africa, to produce inspiring marketing content for YouTube, using global icon Nelson Mandela's legacy as the creative springboard.
The YouTube Film Hack competition participants received a standard brief and a limited amount of time to create a YouTube campaign that will inspire South Africans across the country to follow in the footsteps of the much-loved Madiba (#LivingTheLegacy).

The competition submissions had to include a short YouTube film as well as an advertisement to drive traffic to the video. The three top submissions are currently live on YouTube and the number of views they receive is one of the judging criteria. Other criteria include the innovation and interactivity of the videos.

The three YouTube films that made it to the final round, in no particular order, include:Next week on Tuesday 27 June, the Nelson Mandela Foundation will select and announce the final winner. Two members of the winning team will earn a trip to the Cannes Lions Festival of Creativity, sponsored by Google South Africa.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Read more: YouTube, Nelson Mandela