At Red & Yellow, we devote considerable time and knowledge resources to ensuring that our digital content is at the cutting edge, while covering the fundamentals and best practices that always apply. Our Digital Marketing course is based on eMarketing: The essential guide to marketing in a digital world, a textbook that is completely overhauled every two years to keep up with the rapid changes in technology and practice. We recently published the fifth edition in collaboration with Quirk and held an exclusive workshop for past students to bring them up to speed with new developments.
Since the last update in 2011, the digital marketing field has changed considerably. Successful marketing requires an understanding of these subtle shifts and giant leaps. Here are just a few of these:
For insights like these - and many, many more - consider signing up for Red & Yellow's 10 week distance-based Digital Marketing course, presented in partnership with the USB Executive Development Ltd of the University of Stellenbosch Business School. The next course starts on 7 April 2014.
For more information, or to register, visit http://www.redandyellow.co.za/product/digital-marketing-course/.