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PAMRO meeting on Media Research for One Continent
The Conference will start on Sunday, 23 August with registration late afternoon followed by welcome dinner. Registration will continue on Monday 24 August (full day conference). Tuesday 25 August (full day conference followed by evening out on the town). The conference will end late afternoon on Wednesday 26 August 2015.
Updates on media audience research activities from countries from all parts of Africa and the rest of the world will be given. Presentations will address a wide range of subjects such as television audience research methodologies, as well as the measurement/status of Radio, Print, Internet and Outdoor research in Africa.
This year market segmentation will also be a focal point of the conference.
Speakers
Amelia Richards, Client Service Director: Media, Ask Afrika (Pty) Ltd, South Africa
Christopher O'Hearn, General Director, Emirates Media Measurement Company, United Arab Emirates and
Robert Ruud, TAM Consultant, Norway
Dave Aitken, CEO, FNB Tanzania
Illana Melzer, Partner, Eighty20, South Africa
Innocent Munyai, Quality Control Manager Media, Nielsen South Africa
James Eberhard, CEO & Founder, GeoPoll and Mobile Accord and
Max Richman, Data Scientist, GeoPoll, United States of America
Jennie Beck, Global Director, Kantar Media, United Kingdom
Jim Ford, Global Development Director, Ipsos MediaCT, United Kingdom
Joe Otin, Vice President, Pamro, Kenya
Josiah Kimanzi, President, Pamro, Nigeria
Lyn Jones, Group Marketing Manager, Continental Outdoor Media
Keld Nielsen, Global Commercial Director, Kantar Media, UK
Laurence Chausson, International Business Development Director, Kantar Media, United Kingdom
Magnus Anshelm, CEO, Mediamätning I Skandinavien MMS AB, Sweden
Monique Leech, Director Digital Solutions, Millward Brown, South Africa
Nanzala Mwaura, Director, Key Account Management SSA
Neil Higgs, Chief Innovation Partner, TNS, South Africa
Oresti Patricios, CEO, Ornicogroup, South Africa
Rehema Muniu, Director, Ipsos MediaCT, Kenya
Tomas Krasny, Regional Lead - Audience Measurement & Insights CEE-META, GfK, Czech Republic
For information about previous conferences please log onto www.pamro.org for further details.
Click here for the conference costs and registration forms. For information on Tanzania, please click here.
Sponsors to the event include, Ask Afrika; DStv Media Sales; Geo Poll; Ipsos Kenya; Kantar Media / TNS; Ornicogroup of Co; Plus 94 Research; Ipsos Sub Sahara Africa.