The interactive email campaign, created by Vespa South Africa and advertising partner, Guerrilla Marketing, invites art directors and designers to embellish the two-wheeler with their concepts. Best of all, participants have the chance to drive home on a brand new Vespa LX.
The top three designs, judged by international designer Francesco Maffe from Piaggio, Italy, will be on display at the Design Indaba Expo from 23 February 2008. The winner will be announced on 25 February at 3pm.
For more information, go to www.vespa.co.za.
