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Advertising news

Google, Facebook join alliance to fight bad ads

15 Jun 2012 10:23
Google has partnered with the likes of AOL, Facebook, Twitter and the IAB to form the Ads Integrity Alliance in a bid to stop bad ads online.
Google, Facebook join alliance to fight bad adsUnfortunately that doesn't mean anyone's going to do anything about the cringeworthy horrors you're sometimes faced with upon opening a YouTube video.

Instead they're going after kind of ads that contravene their various individual policies, or promote counterfeit goods and malware.

The alliance falls under the remit of StopBadware, an organisation that aims to "make the Web safer through the prevention, mitigation, and remediation of badware websites".

Continue reading the full article on www.memeburn.com.
    
 
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