Edcon recently appointed Promise Brand Specialists as the through-the-line communications partner for the group's cellular operations. Edcon Group Cellular operates through Edgars, CNA and Jet.
Following a rigorous selection process, Edcon's Group Cellular account was awarded to Promise. The agency will be responsible for implementing the group's retail strategy and providing effective brand solutions through-the-line.
"We look forward to working with Promise to grow and enhance Edcon's already strong cellular offering," said Farishta Singh, Category Marketing Manager for Group Cellular, CNA Entertainment and Hi Tech.
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