Advertising News South Africa

Young talent at Net#work

All three top awards in the 2005 CineMARK Young Creatives Award went to creative teams from Net#work BBDO.

Stepping up to receive the award and a coveted trip to Cannes in June were Este du Plessis and Darren Cronje, who joined Net#work only two month's ago after graduating from the AAA School. Shane Durrant and Angie Batis shared second place with Matthew Barnes and Jonathan Santana.

The brief was to design an advertising campaign to promote CineMARK's wide range of advertising options to potential advertisers, using only the boards which make up the cinema's foyer queuing system. The winning work was a series of digital counters connected to motion sensors that count and display the number of people who would have seen an advertiser's offerings.

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