The ADC Black Cube was established for last year's 88th annual awards but had no winner.
The Trillion Dollar campaign also won an ADC Gold Cube in advertising for print innovation, campaign, poster/billboard/outdoor. ADC Cubes were awarded for work from 25 countries this year.
The gala also saw presentation of the Agency, Network, Interactive Agency, Design Team and School of the Year honours, based upon most cumulative ADC Cubes won across all categories. The winners were:
Other top winners for the evening included Goodby, Silverstein & Partners, Wieden+Kennedy and the New York Times Magazine with two ADC Gold Cubes each. On the client side, NIKE "Livestrong Foundation" won two ADC Gold Cubes for work by W+K, as did Colgate for the Comics campaign by Prolam Y&R, Santiago, Chile, and Take Them Out from Miami Ad School Europe, Hamburg, Germany.
Download the complete list of all ADC 89th Annual Awards winners.
After years of hosting the awards presentation at the ADC Gallery, the club held the 89th gala at the new SVA Theatre at the School of Visual Arts in New York. The recently refurbished, state-of-the-art venue was designed by world-renowned designer and ADC Hall of Fame member Milton Glaser. The evening kicked off with cocktails and hors d'oeuvres in the theatre's lobby, followed by an awards presentation using a new format.
ADC Gold Cube winners had been asked in advance to create and submit their own 30-second acceptance videos in which they were given free rein to be creative in how they thanked their teams and expressed their views on the challenges of creating winning work. In lieu of having people come up on stage to accept each award, the widely varied and entertaining video acceptances were screened as each ADC Gold Cube winner was announced.
All ADC Cube medalists and Merit winners will be included in the Art Directors Annual 89, a hardcover book to be published in December 2010.
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