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Global ad watchdogs toughen up on offensive advertising
And as a result, more and more ads that world have quite easily have passed muster 20 years ago are now being hauled off TV and cinema screens and out of newspapers and magazines.
A quick check on the Internet produced a list of 15 of the world's most "offensive, banned and rejected" advertisements. Admittedly, some of them are decidedly tacky and make no marketing sense whatsoever, clearly just designed to be shocking for shock's sake.
Judge for yourself
But, the majority would probably not have raised a single eyebrow 20 years ago. Have a look at the ads below and judge for yourself.
The big question, of course, is this:
Are advertising standards watchdogs simply getting stricter and a lot more conservative or are consumers really a lot more sensitive these days?
And if the latter is the case, is it just a question of a tiny minority of over-eager Mother Grundies trying to dictate to dictate levels of morality on behalf of the majority or do those few, who complain so bitterly and sometimes from a position of such pettiness, actually represent the opinion of the majority?