Alistair Duff has accepted the position of senior vice president - group planning director for McCann San Francisco (California). His responsibilities include the management of the company's strategy department, as well as the lead strategic role for several client businesses, which include HP.
This is about as big as it gets, said McCann in a statement: “It's a tribute to Alistair's talent and a demonstration that people can grow their careers within McCann SA and be recognised for their contributions within the worldwide McCann family.”
Duff has been instrumental in shaping the reputation of strategy at McCann, along with pioneering thought leadership for McCann Worldgroup and its operating companies.
His Township Stories initiative is best of breed in the industry, raising the awareness level of this emerging market sector, while coining the phrase: Mutually Beneficial Marketing, to describe what needs to be done to create a rewarding connection between brands and consumers.
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