Taryn brings with her over nine years of experience in the advertising and media industry. She comes to Forstå from Habari Media, where she served as National Sales Manager. She also managed key accounts for Child Magazine and Grey JHB.
Forstå Managing Director Denver Berman-Jacob says, "I am really excited about Taryn joining Forstå and the contribution I believe she will make to the company. Bringing her on board was a strategic decision based on our need to position the business and to be more market relevant. With her years of experience working in through-the-line advertising comes a wealth of knowledge, which can only add value to our client base. Having worked closely with major companies across verticals as well as representing the likes of Facebook, Linkedin, MTV and BBC in South Africa, I feel that Taryn is well equipped to provide our clients and the business with valuable strategic direction."
As Strategic Commercial Director, Taryn will be developing, leading, managing and implementing all commercial activities of the business. This means overseeing project development, identifying new market opportunities, determining the optimal pricing to balance profit with customer/client satisfaction, and directing marketing operations. While the position demands careful attention to the organisation's present activities in the marketplace, her role will also involve decision-making based on trends and future expectations.
Taryn's formal education includes Graphic Design and Advertising qualifications, as well as a handful of industry-related courses. She attributes her success to determination, fast learning and getting her hands dirty.
With that said, Taryn was part of teams that landed both Loeries (Grey JHB) and a MOST award (Habari). In addition to these achievements, Taryn was also awarded the coveted title of Habari Media Person of the Year 2013.
Says Taryn of her appointment, "My vision ahead, having come from an industry-diverse background, is to grow Forstå into a global player while maintaining a boutique approach. I hope to achieve a full-service solution for clients and take the industry to new heights."
Forstå is pleased to have Taryn Copeman on board and looks forward to a prosperous future with her.
