Subscribe & Follow
Jobs
- Head of Strategy Centurion
- MW Art Director Cape Town
- MW Art Director Cape Town
- Paid Media Specialist - Lead Generation Johannesburg
- DTP Art Director Cape Town
- Business Development Manager Orange Grove
- Creative Director Cape Town
- Account Manager Johannesburg
- MW Art Director Cape Town
- Senior Design Manager / Design Studio Manager Johannesburg
Millward Brown South Africa announces The Best Liked Ads for Q3 2013
Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials as chosen by the most important critic we believe, the consumer.
Q3 sees three banking commercials, an infrequent contender, make the list. Humour and kids, regular winners in creating ads that resonate well with the consumer feature highly as well.
RANK | AD | CREATIVE AGENCY |
1 | Vodacom - Baby | Ireland Davenport |
2 | Nedbank - Savvy Life (Eugene 'want it') | Joe Public |
3 | Capitec Bank - Paperless Banking | Ninety9cents |
4 | Nedbank - Savvy Approve It (Eugene online banking) | Joe Public |
5 | Wimpy - Puppet | Draftfcb |
6 | Huggies Gold - Girls and Boys | Ogilvy & Mather Johannesburg |
7 | MTN - Ricardo | MetropolitanRepublic |
8 | King Pie - Mini Pie | Red Rocket |
9 | KFC - AM Breakfast | Ogilvy & Mather Johannesburg |
10 | Nandos - Fire It Up | Black River |
Adtrack is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 29 years. The resultant database stands at almost 75,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact moc.nworbdrawllim@namreh.erialc.
View the Best Liked Ads here.
- Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend05 Sep 09:41
- How to build meaningful iconic brands that are connected to culture04 Sep 11:54
- Kantar appoints new chief commercial officer, Middle East and Africa02 Sep 10:07
- Banking and brews: South Africa's top brands navigate economic challenges20 Aug 11:32
- How can you approach the CFO to argue for greater investment in your brand?31 Jul 13:33