Comments Chris Gotz, chairperson for the month: "Well, post-Cannes Ad of the Month panels are always inclined to be a bit picky. Luckily we had some good work to pick from - a few Cannes pieces mixed in with some potential Loerie contenders.
"Not too much discussion, as the winners and places in most categories were pretty clear cut. Radio wasn't up to our usual Cannes Gold standard, but a great winner in Outdoor and some good Experiential pieces."
| Category | May 2012 |
|---|---|
| 1. Volkswagen "Bluemotion Label" - Ogilvy CT | |
| 2. Travel Counsellors "Dubai/Frankfurt/Mumbai/Amsterdam" - Y&R SA | |
| 3. Joburg Zoo "Day Tours Andean Condor/Polar Bear/Silverback Gorilla" - Y&R SA | |
| Film | 1. Kraft Foods/Stimoral Mega Mystery "Face Off" - Ogilvy CT |
| 2. Nandos "Diversity" - Black River FC | |
| 3. Drive Alive/Road Safety "Drive Alive 3D" - TBWA Hunt Lascaris | |
| Radio | 1. MWeb/Cloud Storage "Awesome Ex/Rock Star/Roller Coaster" - FoxP2 |
| 2. Frank.net/Life Cover "Steve" - FoxP2 | |
| 3. Flight Centre/Student Flights "French" - TBWA Hunt Lascaris | |
| Ambient/outdoor | 1. DNA Project "Crime Scenes" - FoxP2 |
| 2. Mercedes-Benz/BlueEFFICIENCY "Green Emissions" - Net#Work BBDO | |
| 3. MuthaFM "Stair Guy/Smile Guy/Brace Face" - Draftfcb CT | |
| Experiential | 1. McDonalds/Kids Birthday Parties "Inflatable Lounge" - DDB SA |
| 2. Volkswagen Commercial Vehicles/Crafter "Yellow Pages" - Ogilvy CT | |
| 3. Vodacom/Mobile Apps "K53" - Draftfcb Jhb |
| May 2012 judges |
|---|
| Chris Gotz, Ogilvy (chair) |
| Suhana Gordan, Black River FC |
| Greig Watt, Net#Work BBDO |
| Gareth Paul, Draftfcb |
| Jonathan Deeb, EuroRSCG |
| Festus Masekwameng, Mother Russia |
| Rupert Allcok, TJDR |
| Shelley Smoller, TBWA Hunt Lascaris |
| Rui Alves, Y&R |
| Avital Pinchevsky, DDB SA |
| Category | May 2012 chair comments |
|---|---|
| The winner here, by some margin, was a tactical piece for Volkswagen Bluemotion. Second and third places also scored pretty well, probably would have been good enough to win in most months. The Travel Counsellor's work is great, we will see it again, I think. | |
| Film | A clear winner again in Stimorol, although the Nando's "Diversity" spot was a second place of considerable quality. |
| Radio | I really never wanted to be the guy that beats up on radio at Ad of the Month, but I have no choice. Will everyone please stop trying to channel Jenny Glover. We heard one spot after another trying to duplicate (unsuccessfully) the Mercedes work. Luckily we were delivered from our torment by some fresh and funny work for MWeb and Frank.net. |
| Ambient/outdoor | Not many entries here, but enough quality to keep the folks happy. The DNA Project station activation was the clear winner, good work there lads. Second and third too close to call, but a vote gave it to the Mercedes BlueEFFIECIENCY piece, after some discussion about "things growing on billboards". I liked the MuthaFM posters, they made me laugh. |
| Experiential | A category on the up. Some really well thought out pieces, particularly our first place winner, which married cinema and reality beautifully. |
The Creative Circle Ad of the Month is sponsored by Primedia Unlimited, a supporter of South Africa's creative industry across all genres.
For more, go to www.creativecircle.co.za, www.adlip.co.za and ididthatad.com.
