Marketing & Media News South Africa

Student competition to design gift card range

TFG (The Foschini Group) will be launching a new gift card range for its 16 retail brands and is giving tertiary design students the opportunity to participate in redesigning the new range for 2012. The competition gives students the opportunity to get a practical experience and the freedom to create something on a blank canvas with guidelines.
Student competition to design gift card range

"The group takes pride in its gift card range," says Kathryn Sakalis, CRM and communications general manager. "Our aim is to give consumers a card that is a work of art appealing to anyone and is also a collector's item in its own right."

This competition rides on the back of the successful launch in 2009 where the group used the talented local designers from am i collective to design its range.

'Live' together as a set

Design students will be required to create four different types of cards - one male, one female, one congrats and one romance card - that will work individually and 'live' together as a set. They will also be required to design one type of packaging to accompany the cards. Students will be able to work individually or as a group of up to four.

The winner of the competition will receive a R25 000 TFG gift card to be used at any of its retail brands nationwide and potentially have their design showcased in selected stores. A R10 000 cash prize will be donated to the winner's institution towards a bursary for a promising and passionate design student. Second place and third place designs will receive a R10 000 and R5000 Gift Card respectively.

"South African designers are amongst the best in the world and I believe that there is no age limit to a good designer. We are excited to be launching this competition to the local tertiary institutions and are looking forward to seeing the outcome of the designs," concludes Sakalis

The closing date for entries is 30 April 2012 and all entrants must submit their designs via the gift card website www.mygiftcard.co.za.

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