Russian SMS promotion to pump it up

"Reebok was always open to innovation," explains Elena Yershova, i-Free partnership program manager. "We hail its decision to use mobile technology to promote its new product. SMS technology is a great way to instantly involve millions of subscribers nationwide; it guarantees the maximum audience, not to mention the fact that Reebok gets an additional opportunity to circulate its brand content."

"Reebok wants to stay at the cutting edge of technology in both manufacturing and consumer communications," says Svetlana Ivanova, Reebok retail marketing manager. "Advanced mobile technology offers new opportunities, and we think mobile marketing is great for this. I am positive that our new SMS promotion, titled PUMP IT UP!, launched in partnership with i-Free, Russia's foremost content provider, will be a success with our consumers. The very first days of the promotion prove this."