The United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. The Netherlands ranked second (32.8 hours per month), closely followed by Turkey, where the average internet user spent 32.7 hours online consuming 3706 pages per month, the highest consumption amongst all countries reported.
| Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) August 2011 Total Europe Audience, Age 15+, Home and Work Locations (Source: comScore Media Metrix) | |||
|---|---|---|---|
| Location | Total Unique Visitors (000) | Average Hours per Visitor | Average Pages per Visitor |
| World-Wide | 1,411,178 | 23.6 | 2,211 |
| Europe | 372,066 | 25.4 | 2,659 |
| Germany | 50,410 | 24.5 | 2,710 |
| Russian Federation | 49,991 | 21.7 | 2,332 |
| France | 42,441 | 24.7 | 2,484 |
| United Kingdom | 37,254 | 34.7 | 3,205 |
| Italy | 23,613 | 15.8 | 1,647 |
| Turkey | 23,100 | 32.7 | 3,706 |
| Spain | 20,930 | 23.9 | 2,029 |
| Poland | 18,193 | 24.1 | 2,794 |
| Netherlands | 11,977 | 32.8 | 3,181 |
| Sweden | 6,196 | 24.0 | 2,406 |
| Belgium | 6,006 | 19.9 | 2,116 |
| Switzerland | 4,712 | 18.3 | 1,882 |
| Austria | 4,710 | 13.8 | 1,513 |
| Portugal | 4,216 | 20.4 | 2,021 |
| Denmark | 3,665 | 21.2 | 2,172 |
| Finland | 3,368 | 24.1 | 2,312 |
| Norway | 3,249 | 26.1 | 2,327 |
| Ireland | 2,337 | 21.0 | 2,035 |
In Turkey, 23 million consumers spent a total of 45.3 billion minutes on the internet during August 2011. Facebook was the most engaging site with 13.1 billion minutes spent on the site, accounting for 28.8% of all time spent online during the month. International sites Facebook, Microsoft Sites (4 billion minutes) and Google Sites (3.9 billion minutes) took the top 3 spots with the remainder made up of local Turkish sites.
| Top 10 Sites in Turkey by Total Minutes (MM) August 2011 Total Turkey Audience, Age 15+, Home and Work Locations (Source: comScore Media Metrix) | |
|---|---|
| Total Minutes (MM) | |
| Total Internet : Total Audience | 45,282 |
| Facebook.com | 13,056 |
| Microsoft Sites | 4,014 |
| Google Sites | 3,872 |
| Mynet A.S. | 1,360 |
| Aksoy Group | 991 |
| DK Gazetecilik | 973 |
| Hurriyet Internet Group | 519 |
| Dogan Gazetecilik | 263 |
| Dogan Online | 240 |
| Turkuvaz Yayin | 237 |
comScore managing director Mike Read will be speaking at Webrazzi in Istanbul, Turkey today, Wednesday, 19 October, 2011. Read will be providing insights into the future of online measurement in Turkey as well as an overview of the internet, globally.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
