Crispian Brown, group creative director at New Media, a Media24 affiliate, designed the new logo. Brown says the new identity is built on the basic principle of giving the group a single voice and a consistent visual identity. "Media24 is the largest media company in Africa but it is not consumer-facing in the traditional sense. You can't buy it in a shop. This presented a unique challenge. Media24 is a 'parent' brand, which owns world-class consumer brands. So in designing the new identity, we needed to represent those characteristics that make up the group."
The new Media24 logo will be displayed on the west façade of the building and will be unveiled in December to mark the end of Cape Town's reign as the World Design Capital. It will reach 34m high and stretch 6m wide. The rest of construction is due for completion in July 2015, when Die Burger celebrates its 100th birthday.
