The South African Board of Sheriffs assigned ComutaNet to communicate its new name, logo, corporate identity and a transformed, accountable, and credible sheriff's institution reflecting the human rights culture embodied in the Constitution.

The result was an eight-week audio campaign on Commuter FM, 150 trains and 60 buses all branded on the interior were the essence of the communication. Gazebo promotions at 20 major taxi ranks country wide also delivered the message to millions of commuters. The wide spread advertising campaign is designed to leave no doubt in the public's mind that the Board of Sheriffs has reinvented itself.

[14 Mar 2004 15:02]

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