World renowned environmentalist and explorer, Lewis Gordon Pugh, has appointed Marcus Brewster Publicity (MBP) for media liaison around his latest record-breaking adventure.

Pugh this week announced his return to the Arctic for another pioneering environmental mission - an attempt to become the first person to kayak to the North Pole to show the drastic loss of sea ice.

The expedition will launch Pugh's new Polar Defense Project, founded to raise awareness for greater protection of the Arctic and an end to climate change.

The project receives support from Investec Asset Management.

[24 Jul 2008 09:20]

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