UNITED KINGDOM

UK adspend hits record £22.2bn in 2017

UK advertising expenditure recorded its eighth consecutive year of market growth in 2017 which, puts the industry on course for a decade of continuous expansion...

26 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

UNITED KINGDOM

UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

20 Feb 2018

GLOBAL

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

UNITED KINGDOM

Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

SOUTH AFRICA

New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017

GLOBAL

Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017

SOUTH AFRICA

Why social media sentiment matters, according to UK mobile study

Three UK has topped a sentiment analysis of UK mobile networks conducted by opinion mining company BrandsEye...

12 Oct 2017

GLOBAL

Boomerang pet survey highlights role of pets within families

A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen...

20 Jul 2017

GLOBAL

Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...

13 Jun 2017

GLOBAL

Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

GLOBAL

Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one...

4 May 2017

GLOBAL

Thomson Reuters, Oxford Business Group sign distribution agreement

Users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies...

28 Apr 2017

UNITED KINGDOM

Research indicates that global digital payments will reach $3.6 trillion

The annual transaction value of online, mobile and contactless payments will reach $3.6 trillion this year, up from $3 trillion on 2015, resulting in a 20% increase...

23 Mar 2016

Show more