Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

#SeamlessAfrica: An Afrocentric approach to store design

In the search to become 'more than a store', retailers in Africa need to put their customer at the heart of the operation, says Frans van der Colff...

By Lauren Hartzenberg 9 Mar 2018

#BizTrends2018: The in-store experience - an opportunity for brands

How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...

By Caroline Currie 8 Jan 2018