Global Ad Trends report focussing on OTT compiled by Warc

Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023...

25 Oct 2018


Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

20 Sep 2018


The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018


A new Wan-Ifra report examines why publisher ad alliances make sense

A new Wan-Ifra report examines how publishers around the world are now joining advertising alliances to grow revenues....

5 Jun 2018


New study reveals CMO's hesitant to fully embrace revenue strategy leadership

CMO Council and Deloitte Study finds hesitation to embrace analytics skills, forge new C-Suite partnerships and extend strategic role beyond short-term acquisition goals...

1 Jun 2018


Warc's Global Ad Trends report focus on search advertising

The latest monthly Global Ad Trends report by Warc takes a closer look at search advertising...

31 May 2018


CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018


Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018


Warc's 2018 Media Strategy Report highlights key insights and trends in media

Warc's 2018 Media Strategy Report has just been released, highlighting key trends in media strategy with lessons drawn from the winners of the global Warc Media Awards...

12 Apr 2018


IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018


Latest Warc report focus on threats to the digital advertising ecosystem

Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem...

29 Mar 2018


News media is being redefined by the connected consumer

How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...

28 Mar 2018


South Africa ranked at #23 in 2018 Gunn Media 100 report

South Africa was ranked 23rd in the 2018 Gunn Media 100's "world's top 10 countries for media excellence"...

27 Mar 2018


Inma report: The emerging value of content

According to a new Inma report, news media companies are discovering the emerging value of content to create data-infused reader-based business models that are impacting corporate cultures and audience relationships...

7 Feb 2018

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