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GLOBAL

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

GLOBAL

How brands can gain access to the $10tn informal economy

A CMO roundtable article features marketing perspectives on the challenges to executing omnichannel experiences...

29 Dec 2017

GLOBAL

Report shows native advertising rises in importance

According to a new report, the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies...

7 Dec 2017

GLOBAL

Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017

GLOBAL

2017 World Press Trends report released

At a time when trust in traditional media is at an all-time low, it is the crucial factor underpinning radical change and future success in the news industry, according to the World Press Trends 2017 report...

13 Oct 2017

GLOBAL

How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

29 Sep 2017

GLOBAL

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

GLOBAL

News publishers challenged to rethink revenue, relationship strategies with Facebook

A new report, published by World Association of Newspapers and News Publishers (Wan-Ifra), ‘Reality check - making money with Facebook', challenges news publishers to not only rethink their revenue and relationship strategies with Facebook but also that of all platforms...

15 Sep 2017

GLOBAL

CMO report indicates need for brands, telcos to collaborate

The Chief Marketing Officer (CMO) Council has released a new report indicating that brands and communications service providers will need to collaborate to deliver a gratifying, valued and relevant omni-channel experience for customers...

1 Sep 2017

GLOBAL

Boomerang pet survey highlights role of pets within families

A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen...

20 Jul 2017

GLOBAL

Consumers will abandon brands that don't provide a flawless customer experience

A new CMO Council study reveals that consumers are willing to abandon brands or buy elsewhere if points of customer interaction frustrate or fail to meet their needs...

18 Jul 2017

GLOBAL

New research indicates CMOs struggle to localise creative strategies

CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences...

11 Jul 2017

GLOBAL

Report highlights impact of planning discipline on marketing

Warc releases report based on the results of a global survey of senior strategists highlighting the impact planning discipline is having on the ever-changing marketing landscape...

11 Jul 2017

GLOBAL

Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...

13 Jun 2017

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