BizTrends 2018

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Warc's 2018 Media Strategy Report highlights key insights and trends in media

Warc's 2018 Media Strategy Report has just been released, highlighting key trends in media strategy with lessons drawn from the winners of the global Warc Media Awards...

12 Apr 2018


IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018


Latest Warc report focus on threats to the digital advertising ecosystem

Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem...

29 Mar 2018


News media is being redefined by the connected consumer

How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...

28 Mar 2018


South Africa ranked at #23 in 2018 Gunn Media 100 report

South Africa was ranked 23rd in the 2018 Gunn Media 100's "world's top 10 countries for media excellence"...

27 Mar 2018


Inma report: The emerging value of content

According to a new Inma report, news media companies are discovering the emerging value of content to create data-infused reader-based business models that are impacting corporate cultures and audience relationships...

7 Feb 2018


Global ad spend will reach $37bn in the next five years

Video advertising spend on YouTube and Facebook to grow by 130% in just 5 years...

30 Jan 2018


Warc report shows global adspend growth to accelerate to +4.7%

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of $572bn...

23 Jan 2018


Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018


How brands can gain access to the $10tn informal economy

A CMO roundtable article features marketing perspectives on the challenges to executing omnichannel experiences...

29 Dec 2017


Report shows native advertising rises in importance

According to a new report, the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies...

7 Dec 2017


Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017


2017 World Press Trends report released

At a time when trust in traditional media is at an all-time low, it is the crucial factor underpinning radical change and future success in the news industry, according to the World Press Trends 2017 report...

13 Oct 2017


How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

29 Sep 2017

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