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From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.
Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

2 days ago

GLOBAL

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

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A new Wan-Ifra report examines why publisher ad alliances make sense
A new Wan-Ifra report examines why publisher ad alliances make sense

A new Wan-Ifra report examines how publishers around the world are now joining advertising alliances to grow revenues....

5 Jun 2018

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New study reveals CMO's hesitant to fully embrace revenue strategy leadership
New study reveals CMO's hesitant to fully embrace revenue strategy leadership

CMO Council and Deloitte Study finds hesitation to embrace analytics skills, forge new C-Suite partnerships and extend strategic role beyond short-term acquisition goals...

1 Jun 2018

GLOBAL

Warc's Global Ad Trends report focus on search advertising
Warc's Global Ad Trends report focus on search advertising

The latest monthly Global Ad Trends report by Warc takes a closer look at search advertising...

31 May 2018

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CMOs struggling to fully optimise routes to revenue
CMOs struggling to fully optimise routes to revenue

Joint study reveals marketers are spending more time in meetings about collaboration than growing relationships with customers looking to more deeply engage with brands...

16 May 2018

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Marketing leaders say level of media spend will be linked to reporting accuracy
Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

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Lucy Aitken, case study editor, Warc.
Warc's 2018 Media Strategy Report highlights key insights and trends in media

Warc's 2018 Media Strategy Report has just been released, highlighting key trends in media strategy with lessons drawn from the winners of the global Warc Media Awards...

12 Apr 2018

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IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

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James McDonald, data editor, Warc. Image supplied.
Latest Warc report focus on threats to the digital advertising ecosystem

Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem...

29 Mar 2018

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News media is being redefined by the connected consumer
News media is being redefined by the connected consumer

How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...

28 Mar 2018

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Emma Wilkie, managing director of Gunn Report. Image supplied.
South Africa ranked at #23 in 2018 Gunn Media 100 report

South Africa was ranked 23rd in the 2018 Gunn Media 100's "world's top 10 countries for media excellence"...

27 Mar 2018

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Inma report: The emerging value of content
Inma report: The emerging value of content

According to a new Inma report, news media companies are discovering the emerging value of content to create data-infused reader-based business models that are impacting corporate cultures and audience relationships...

7 Feb 2018

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Global ad spend will reach $37bn in the next five years

Video advertising spend on YouTube and Facebook to grow by 130% in just 5 years...

30 Jan 2018

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Image credit: Burak Kebapci via .
Warc report shows global adspend growth to accelerate to +4.7%

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of $572bn...

23 Jan 2018

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David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

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Image credit: Pop Nukoonrat - www.123rf.com 123RF.com]].
How brands can gain access to the $10tn informal economy

A CMO roundtable article features marketing perspectives on the challenges to executing omnichannel experiences...

29 Dec 2017

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Report shows native advertising rises in importance
Report shows native advertising rises in importance

According to a new report, the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies...

7 Dec 2017

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Defective product risk is an increasing peril for companies
Defective product risk is an increasing peril for companies

Tougher regulation, global supply chains, materials from fewer suppliers and consumer awareness are contributing to a rise in recalls, says Allianz Global Corporate and Specialty (AGCS) report...

5 Dec 2017

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2017 World Press Trends report released
2017 World Press Trends report released

At a time when trust in traditional media is at an all-time low, it is the crucial factor underpinning radical change and future success in the news industry, according to the World Press Trends 2017 report...

13 Oct 2017

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How logos have evolved
How logos have evolved

How do you know you got your logo right? C+R Research and Digital Third Coast track how logo evolution relates to revenue for some of the most iconic brands in the world...

29 Sep 2017

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Gaps in customer intelligence, delivery limiting opportunities - new CMO report
Gaps in customer intelligence, delivery limiting opportunities - new CMO report

New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy...

19 Sep 2017

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News publishers challenged to rethink revenue, relationship strategies with Facebook
News publishers challenged to rethink revenue, relationship strategies with Facebook

A new report, published by World Association of Newspapers and News Publishers (Wan-Ifra), ‘Reality check - making money with Facebook', challenges news publishers to not only rethink their revenue and relationship strategies with Facebook but also that of all platforms...

15 Sep 2017

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CMO report indicates need for brands, telcos to collaborate

The Chief Marketing Officer (CMO) Council has released a new report indicating that brands and communications service providers will need to collaborate to deliver a gratifying, valued and relevant omni-channel experience for customers...

1 Sep 2017

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Boomerang pet survey highlights role of pets within families
Boomerang pet survey highlights role of pets within families

A new study conducted by Boomerang highlights the starring roles that animals play within families, on and off-screen...

20 Jul 2017

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Consumers will abandon brands that don't provide a flawless customer experience
Consumers will abandon brands that don't provide a flawless customer experience

A new CMO Council study reveals that consumers are willing to abandon brands or buy elsewhere if points of customer interaction frustrate or fail to meet their needs...

18 Jul 2017

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New research indicates CMOs struggle to localise creative strategies
New research indicates CMOs struggle to localise creative strategies

CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences...

11 Jul 2017

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Joseph Clift, business analyst at Warc and author of 'Future of Strategy' report
Report highlights impact of planning discipline on marketing

Warc releases report based on the results of a global survey of senior strategists highlighting the impact planning discipline is having on the ever-changing marketing landscape...

11 Jul 2017

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Consumers prepared to abandon brands appearing alongside objectionable content

A CMO Council survey in the US, Canada and UK reveals that 48% of consumers will punish brands they love for not using trusted media platforms...

13 Jun 2017

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Four realities facing brands today
Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

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