GLOBAL

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.
Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report for 2018, highlighting key trends of the world's most original marketing thinking.

2 days ago

GLOBAL

#BehindtheSelfie with... Damon Stapleton
#BehindtheSelfie with... Damon Stapleton

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand.

By Leigh Andrews 3 days ago

GLOBAL

Winners announced for Wan-Ifra Print Innovation Awards 2018
Winners announced for Wan-Ifra Print Innovation Awards 2018

Wan-Ifra has announced the winners of its first Print Innovation Awards. The prize for innovations of newspapers and magazines will be presented on the first exhibition day of the Ifra World Publishing Expo on 9 October 2018, in Berlin.

18 Sep 2018

GLOBAL

A scene from Dr Beal's presentation for Spark Media.
The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users.

By Leigh Andrews 18 Sep 2018

GLOBAL

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by for the brand's 30th-anniversary.

By Leigh Andrews 17 Sep 2018