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BizTrends 2018

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GLOBAL

The smart strategy behind Tourism Australia's 'Croc Dundee' Super Bowl pitch to the Americans

Tourism Australia has resurrected Crocodile Dundee in a new Super Bowl commercial that has already reached hundreds of millions on the day and through social media. Some may have cringed at ad reinforcing stereotypes about Australians as hospitable bush-dwellers, but this is actually a good strategy...

By John Sinclair 2 days ago

GLOBAL

"Financial advertising is far from boring": Cullinan SA on their Midas Award wins

While the advertising industry is cluttered with award shows, the Midas Awards that recognise the world's best financial advertising are ones to watch as this form of brand messaging is aimed at gaining the rarest kind of consumer trust imaginable. Here's how SA's own Cullinan agency recently proved its weight in gold...

By Leigh Andrews 15 Feb 2018

GLOBAL

Gunn 100 results announced

The Gunn Report, the global index of creative excellence in advertising, has released the results of the newly launched Gunn 100 with SA in the 24th spot...

12 Feb 2018

GLOBAL

#FairnessFirst: Why Trudeau will bounce back from #Peoplekind

In the wake of his #Peoplekind comment, a joke that "didn't play well out of context", The Evening Standard has provided a lookback on Trudeau's push for gender equality...

By Leigh Andrews 12 Feb 2018

GLOBAL

Cannes Lions announces See It Be It ambassador and chair

Chloe Gottlieb has been announced as the 2018 See It Be It ambassador and Madonna Badger has been announced as See It Be It chair...

9 Feb 2018

GLOBAL

South Africa wins 12 Midas Gold Ingots at Midas Awards!

The Midas Awards for the World's Best Financial Advertising has announced its 2017 winners and South Africa has struck gold with 12 Midas Gold Ingots in the bag...

7 Feb 2018

GLOBAL

Facebook invents a new unit of time called Flicks

Not content with just feeding you awkward revelations you wish your family had kept to themselves, Facebook now wants to toy with your time. Literally...

By Andy Walker 24 Jan 2018

GLOBAL

Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 23 Jan 2018

GLOBAL

Shortlist for 2018 AME Awards announced

New York Festivals AME Awards, for the World's Best Advertising and Marketing Effectiveness, announced the shortlist for the 2018 competition...

3 days ago

GLOBAL

Young Ones Design Brief launched by The One Club, PartnersGlobal and United Nations

The One Club for Creativity, global peace organisation PartnersGlobal and the United Nations' Together initiative have joined forces to launch the first Young Ones Design Brief...

16 Feb 2018

GLOBAL

Applications for the 2018 Cannes Lions Festival See It Be It opens

See It Be It has opened for applications for the 2018 Cannes Lions Festival with Spotify announced as the official partner...

13 Feb 2018

GLOBAL

Finalists for NYF TV & Film Awards announced

Finalists for the New York Festivals 2018 TV & Film Awards have been announced...

12 Feb 2018

GLOBAL

Inma report: The emerging value of content

According to a new Inma report, news media companies are discovering the emerging value of content to create data-infused reader-based business models that are impacting corporate cultures and audience relationships...

7 Feb 2018

GLOBAL

21st Time of the Writer International Festival taking place in March

The University of KwaZulu-Natal's Centre for Creative Arts (CCA), in partnership with eThekwini Municipality, will host the 21st Time of the Writer International Festival from 12 to 17 March 2018...

5 Feb 2018

GLOBAL

Global ad spend will reach $37bn in the next five years

Video advertising spend on YouTube and Facebook to grow by 130% in just 5 years...

30 Jan 2018

GLOBAL

Lisbon International Advertising Festival announce executive jury

Lisbon International Advertising Festival has announced the executive jury panel for its third edition...

30 Jan 2018

GLOBAL

Registration opens for Lisbon Advertising Festival and jury president announced

Registration for the Lisbon International Advertising Festival has officially opened and the new jury president of the executive jury panel is announced...

29 Jan 2018

GLOBAL

Three key reasons why your business needs CRM software

How can you effectively form strong and meaningful relationships with your customers? The answer lies in your CRM (Customer Relationship Management) system...

By James Kaiser 26 Jan 2018

GLOBAL

Cannes Lions announce first 2018 jury presidents

The Cannes Lions International Festival of Creativity has announced the names of the first 2018 jury presidents...

26 Jan 2018

GLOBAL

Warc report shows global adspend growth to accelerate to +4.7%

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of $572bn...

23 Jan 2018

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