GLOBAL

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event in which a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 4 hours ago

GLOBAL

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 1 day ago

GLOBAL

D&AD Impact Awards 2018 reveals shortlisted work

D&AD Impact has unveiled the list of 116 pieces of work that have been shortlisted at the third annual D&AD Impact Awards...

12 Sep 2018

GLOBAL

#NewBiz: 2Sales acquired by Wunderman

WPP's wholly-owned global digital agency, Wunderman, has acquired 2Sales International SA, an e-commerce consulting agency...

6 Sep 2018

GLOBAL

Fabien Teichner selected for One Club's 'Next Creative Leaders' jury

Fabien Teichner, joint chief creative officer of Serviceplan France, will take part in the jury of The One Club and 3% Movement's new initiative: 'Next Creative Leaders'...

29 Aug 2018

GLOBAL

Ad Stars 2018 winners announced

Ad Stars has unveiled this year's winners, which were chosen from 20,342 entries from 57 countries at a gala awards ceremony on Saturday, 25 August in Busan, Korea...

27 Aug 2018

GLOBAL

What do you want creativity to do?

"What can creativity do?" Last week, I was asked this simple question. I have been asked this four-word puzzle a few times in my career. It is a strange question...

By Damon Stapleton 22 Aug 2018

GLOBAL

#NewBiz: WPP's GroupM network wins $1.4bn Mars global media business

After a large-scale review earlier this year, Mars has consolidated all of its media planning and buying duties with WPP's GroupM network...

10 Aug 2018

GLOBAL

2019 One Show awards calling for entries

The One Club has announced the call for entries for the 2019 One Show awards by launching a teaser "Win Pencil, Draw Respect" campaign...

10 Aug 2018

GLOBAL

The One Club and the 3% Movement call for entries for Next Creative Leaders

The One Club for Creativity and the 3% Movement opens global call for entries for their joint Next Creative Leaders programme...

24 Jul 2018

GLOBAL

Vumile Mavumengwana on the power of creative work that resonates universally

Having dusted off the Cannes Lions International Festival of Creativity cobwebs, VM DSGN's designer and creative director Vumile Mavumengwana talks us through his experience on this year's design awarding jury and what it's really like being a South African in Cannes...

By Leigh Andrews 20 Jul 2018

GLOBAL

#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

GLOBAL

D&AD New Blood Award winners announced for 2018

D&AD has revealed the winners of the 2018 New Blood Awards at a ceremony in London, with a total of 194 Pencils awarded...

12 Jul 2018

GLOBAL

Latest Twiplomacy study reveals 97% of all governments are on Twitter

The latest Twiplomacy study reveals 97% of all governments are on Twitter and US president, Donald Trump has become the most followed world leader with the most interactions over the past 12 months...

10 Jul 2018

GLOBAL

Ad Stars announces judges for 2018 Awards

Ad Stars have announced 34 judges from around the world, including Liam Wielopolski, chief creative officer, DDB South Africa...

8 Aug 2018

GLOBAL

NYF Television & Film Awards announces new categories and call for entries

New York Festivals World's Best TV & Films competition is open for entries and has announced new categories...

26 Jul 2018

GLOBAL

190 countries agree to proposal to stop funding hate against migrants

190 UN states have approved the final text of a new international agreement that outlines a range of measures for tackling xenophobia...

23 Jul 2018

GLOBAL

LIA's 2018 Ambient, Print, Poster, Billboard, Verbal Identity jury announced

London International Awards has announced the Ambient, Print, Poster, Billboard, Verbal Identity jury and that Jeremy Craigen, global chief creative officer of Innocean Worldwide, will preside over it...

17 Jul 2018

GLOBAL

Lisbon Ad Festival: Digital, Outdoor and PR grand juries announced

The Lisbon International Advertising Festival has announced three more categories and the respective jury panels that will evaluate the work submitted...

11 Jul 2018

GLOBAL

Ant White announced as latest judge to join Immortal Awards jury

CHE Proximity's Ant White is the latest juror to be announced for The Immortal Awards, the global free-to-enter advertising award for all Little Black Book members...

10 Jul 2018

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