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 | MICHELLE BEH In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...read |
|  | | Warc has announced the results of the Warc Media 100, an independent annual ranking of the world's most awarded campaigns and companies for creativity and innovation in media...read |
|  | JESSICA TENNANT Director of the Marketing Achievement Awards, Anne Kirkpatrick tells us how the idea came about through a conversation she had with Nando's CEO Geoff Whyte and how this programme fits neatly between other industry-specific programmes...read |
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| Advertising |
 | ISSUED BY ORNICO Ornico and Financial Mail, along with a panel of advertising and marketing thought leaders, will analyse advertising in South Africa's financial services industry at the upcoming AdForum on 29 March... Read |
| Events & Conferencing |
   
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| Marketing |
 | MAXINE OHAYON In a post-modern world, team structures should be built around ABM capabilities, effectively breaking down siloed ways of working... Read |
 | ISSUED BY IMC CONFERENCE The 2019 Nedbank IMC Conference kicks off on 14 March 2019, and is set to be the biggest IMC conference to date with over 600 delegates attending... Read |
 | ISSUED BY EVERLYTIC On 25 February, Everlytic's marketing manager, Karyn Strybos, was interviewed by The Touch Down podcast about Everlytic's partnership with the 2019 IMC Conference... Read |
| PR & Communications |
 | JENNIFER STEIN Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis... Read |
 | ISSUED BY BRANDFUNDI Public relations has historically been considered a press release machine, driving awareness through editorial, and relying on AVEs (advertising value equivalents) to demonstrate value through the estimated cost of the press release coverage achieved... Read |
| Research |
 | Having recently completed five months of intense fieldwork among the UK's leading companies which include many global brands, Agency Scope UK 2018/2019 has provided a few key insights from UK chief marketing officers... Read |
| Retail |
 | GEMMA WITCOMB Barbie Millicent Roberts, from Wisconsin US, is celebrating her 60th birthday. She is a toy. A doll. Yet she has grown into a phenomenon. An iconic figure, recognised by millions of children and adults worldwide... Read |
| Social Media |
 | SHEREESA MOODLEY Facebook has revealed its plans to help stop the spread of fake information about vaccines on its platform... Read |
| Sponsorship |
 | GARETH MARSHALL When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience... Read |
| TV |
 | ELLANA LEE Every week, 'African Voices' highlights three different figures from Africa, who lead the narrative to show 'their Africa' to our viewers... Read |
| Business |
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 | GARTH WILLIAMS Just what is the fourth industrial revolution? No really, what is it all about beyond the hype and jargon? Read |
 | Retail Capital and First Asset Finance have joined forces to ensure that small and medium-sized enterprises (SMEs) will have greater access to funding... Read |
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 | Leading the way in health & safety. A-OSH EXPO is Africa’s top destination for OSH professionals driving safer, smarter workplaces. |
| Quotes |
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Melody Beattie "Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow." |
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