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| The Lead Creative |
 | GILLIAN RIGHTFORD The truth is that almost everything has changed in the world of marketing communication - and those that own the data,
have the power... Read |
 | PILIRA MWAMBALA Ad operations professionals are now under immense pressure to upskill and provide data driven insights... Read |
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| Loeries |
 | The 2018 Loeries will feature a bold new look to celebrate 40 years of rewarding creativity... Read |
| Advertising |
 | JESSICA TENNANT TBWA\Hunt\Lascaris created an integrated campaign for Standard Bank to showcase its commitment to Regional Performance Centres (RPCs) and endeavour to move South African cricket forward... Read |
 | ISSUED BY OGILVY SOUTH AFRICA The new Volkswagen Polo is being launched by Ogilvy Cape Town, the brand's long-standing local agency, with a friendly warning: Beware the confidence... Read |
| Digital |
 | STEPHANIE WALTERS Do you really need a big agency, complete with hordes of analysts, programmers in their droves, tens of designers, and a mob of consultants to help you use big data? Read |
 | THABISO DLAMINI Thabiso Dlamini explores several reasons why marketers need to focus on developing their relationship with traditional media now more than ever... Read |
 | SANDRA ROBERTS Should you be using VR? It has some great advantages for communications and storytelling... Read |
| Exhibitions |
 | ISSUED BY RAND SHOW Tens of thousands of Rand Show visitors annually rate the massive SANDF static display, explosive capability demonstration and entertaining arena programme a highlight of their visit... Read |
| Marketing |
 | ISSUED BY KANTAR New research from Kantar Millward Brown's annual AdReaction study shares five principles to help brands create successful integrated and customised campaigns that will avoid the pitfalls of fragmentation and maximise media synergies across channels... Read |
 | KIRSTEN MCLEOD GROBLER Start the new year finding an agency that understands what you do and who your target market is, and work with them to generate a plan to heighten awareness of your brand name and drive product sales... Read |
| Radio |
 | By invitation from the Tanzania Tourist Board, Radio2000 will tour the country from 4-11 February 2018 to create content around the annual Sauti Za Busara Music Festival and tourism in Tanzania... Read |
| Research |
 | In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion... Read |
| TV |
 | NICK HEDLEY MultiChoice had decided to axe the Gupta-linked ANN7 channel from its DStv platform, the payTV group said on Wednesday... Read |
| International |
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 | SAN FRANCISCO, US - Facebook on Wednesday reported a big jump in profits even though people are spending less time on the world's biggest social network... Read |
 | NEW YORK, US - US television network CBS announced on Thursday it will explore a possible merger with Viacom amid accelerating consolidation in the media industry... Read |
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 | Afda is a Private Higher Education Institution owned by Stadio Holdings, which offers Higher Certificate and Degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). |
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Samuel Beckett "We are all born mad. Some remain so." |
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