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Marketing & Media South Africa

Celebrating digital innovation

Welcome to February! It's #DesignMonth on Biz, so expect a good few weeks of content around this always relevant theme.

We kick off with congratulations for Havas Johannesburg's CCO Eoin Welsh, who joins the New York Festivals' 2017 grand jury. The awards honour the world's finest creative advertising, with the gala event taking place mid-May this year.

Shifting the focus back to our shores, IAB SA has announced its Diamond partnership with digital innovator Accenture Interactive for the third annual IAB Digital Summit, taking place on 16 March in Sandton. Click through to find out which corporates are lined up as Platinum and Gold partners.

Keeping things digitally minded, Serena Seunarain explores the topic of digital marketing trendsetting in 2017 and beyond. She says keeping ahead of these trends will ensure brands have the luxury of time to test the theories these trends bring, with the opportunity of being trendsetters in the industry and leading by example. She also shares tips for your 2017 digital strategy.

Rounding out the thought leadership, Glasshouse Communication Management's (GHCM) new MD Nkhensani Moyane shares the lessons learned from former MD Bridget Von Holdt that they'll continue to use, as well as her personal drive for mentorship and inspiring confidence in the youth as they enter the job market.

Lastly, though Loeries Creative Week Durban is still months away, we have the latest news: Entries are now open! I also talk all things #LoeriesRankings-related with a handful of Red & Yellow School's Loerie-winning graduates, as well as their lecturers for insights into how they'll replicate their success in the 2017 rendition.

PS: ICYMI last week, Andy Walker investigates why Beyonce's preggy picture is now Instagram's most-liked snap ever.

We hope you have a successful week!

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Eoin Welsh
Havas' Eoin Welsh joins New York Festivals' 2017 grand jury
The New York Festivals International Advertising Awards has invited Eoin Welsh, chief creative officer for Havas Johannesburg, to join its 2017 grand jury... read
(c) Mark Atkins -
IAB SA partners with Accenture Interactive

IAB SA has announced its partnership with digital agency network Accenture Interactive for the third annual IAB Digital Summit on 16 March at The Galleria in Sandton... Read

Trend awareness can help you stay ahead of the pack. Image: Ievgen Onyshchenko © –
Digital marketing trendsetting, in 2017 and beyond

Serena Seunarain

If you want to stay ahead of the pack, there are six top trends to keep an eye on in the digital and social marketing realm as 2017 sets off from the starting blocks… Read

GHCM's new MD on the importance of mentorship, youth empowerment
GHCM's new MD on the importance of mentorship, youth empowerment

Leigh Andrews

Glasshouse Communication Management's (GHCM) new MD Nkhensani Moyane shares her personal drive for mentorship and inspiring confidence in the youth as they enter the job market... Read

Cannes Lions
Lions Innovation 2017 jury presidents announced
Lions Innovation 2017 jury presidents announced
Lions Innovation, now in its third year, today announced the presidents for 2017... read
LOERIES CREATIVE WEEK DURBAN
Sutherland and Shepherd.
#LoeriesRankings with… Red & Yellow

Leigh Andrews

I chatted to some of the top-ranked creatives post-2016 Loeries Rankings celebrations. Here, some of the Red & Yellow School's lecturers and Loerie Award-winning graduates share their views… read
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Read more

Design Month
#DesignMonth: Bold designs and bold moves with Zana
#DesignMonth: Bold designs and bold moves with Zana

Ruth Cooper

Zana products have become increasingly recognisable and desirable, both locally and internationally. We chat to Melissa Lawrence, marketing, PR and social media manager, at Zana for #DesignMonth. read
More ...
Marketing
Bionic enters African market, partnership with Primedia Unlimited
Bionic enters African market, partnership with Primedia Unlimited
Primedia Unlimited has partnered with Dublin based Bionic, a Facebook marketing partner, in its first entry into the African market... read
Advertising
(c) Mayuree Moonhirun -
What advertising execs earn

Jeremy Maggs

Agencies are having to do more with fewer resources, and there's more staff burn-out and pressure to transform... read
Emma Wilkie, MD of The Gunn Report
Gunn Report announces 2016 awardees
The Gunn Report, the global index of creative excellence in advertising, has released its 2016 report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and national creative award contests... read

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Marketing Analytics Conference
Optimising your marketing analytics for greater ROI
8 and 9 March 2017 - JOHANNESBURG


Cinema
Cape Town International Animation Festival opens in March with Oscar nominee film
Cape Town International Animation Festival opens in March with Oscar nominee film
The Cape Town International Animation Festival (CTIAF), presented by Animation South Africa, takes place 3-5 March 2017 at The River Club in Observatory, Cape Town... read
Digital
How Google TrueView is changing the remarketing game
How Google TrueView is changing the remarketing game

Simon Orgill, Issued by DQ&A Media Group

When Google introduced the TrueView function to their DSP, DBM, nobody knew just what the implications would be... read
Events & Conferencing
Voting open for Nickelodeon's 2017 Kids' Choice Awards
Voting open for Nickelodeon's 2017 Kids' Choice Awards
Voting has opened for the Nickelodeon 2017 Kids' Choice Awards, a live event where kids' votes count and the biggest stars of the day line up to get slimed... read
Exhibitions
2016 an award-winning year for Scan Display
2016 an award-winning year for Scan Display

Issued by Scan Display

Scan Display received six awards and its partner company, Synergy Business Events, received one at the EXSA and AAXO joint industry awards evening on 26 January... read
Media
$1m awarded to 22 African digital journalism, civic technology projects
$1m awarded to 22 African digital journalism, civic technology projects
Twenty-two digital projects have been awarded $1m in seed grants and technology support to tackle issues as diverse as fake news and frontline war reporting, as well as innovative ways for watchdog media to use bots... read
Journalists' competition offers US study tour
Journalists' competition offers US study tour
Journalists from South Africa, Zambia, Tanzania, Ghana, Kenya and Nigeria can win a fully paid study tour to major US newsrooms as part of a new impactAFRICA reporting contest... read
Mobile
Promoted content
Vicinity Media opens Cape Town office, welcomes new staff and publishers
Vicinity Media opens Cape Town office, welcomes new staff and publishers

Issued by Vicinity Media

February is a going to be a busy month for Vicinity Media. The growing mobile advertising network recently opened its third regional office in Cape Town (after Johannesburg and Dubai). The office will be run by CEO and co-founder Daryl van Arkel and co-founder Charles Talbot... read
Social Media
Snapchat IPO: The key figures revealed
Snapchat IPO: The key figures revealed

Hadlee Simons

Snap Inc. filed a confidential initial public offering (IPO) with the Securities and Exchange Commission last year, leaving many to wonder about the details. But now, the house of Snapchat has raised the curtain on aspects of the deal... read
International
Unhealthy foods must include negative labelling in Israel
Israel has issued new rules on the marketing of unhealthy foods, with stringent packaging and marketing rules to take effect in 2018. New rules •Red warning markers must be placed on the packaging of foods that are high in sugar, salt, or fat •Product packaging must be marked with spoons that show the amount of sugar contained in the product •Unhealthy foods may not be marketed to children The rules will take effect over three years, starting in January 2018, with the requirements for red warning markers becoming more stringent each year. read
Picture:
#WeAccept ad brings political message to Super Bowl ads
WASHINGTON - Home-sharing giant Airbnb injected a surprise political message during the Super Bowl on Sunday with a television spot highlighting multiculturalism and the hashtag #WeAccept... read
More International
Business
#DesignMonth: Sanlam launches instant insurance app
#DesignMonth: Sanlam launches instant insurance app
A new app by Sanlam allows South Africans and tourists to now have access to instant accident cover on demand via their smart phones... read
Why generics are money savers
Why generics are money savers
A lack of understanding about generics costs consumers and medical aids millions of rands each year... read
Jobs offered
Mid Level Interior/Industrial Designer - Cape Town
We design, create, plan, manufacture and project manage exhibition stands, events and experiential brand platforms for national and international promotions. Read more >>



Digital Account Manager - Johannesburg
The Newsroom is a global technology company. We are looking for a strong digital account manager to grow the business in South Africa. Read more >>

New events to diarise
Photoshop basic to intermediate
Multidimensions - 7 Feb 2017, Cape Town


Lightroom for photographers
Orms Cape Town School of Photography - 20 Feb 2017, Cape Town


Essentials of newspaper management
Sol Plaatje Institute - 13 Mar 2017 to 17 Mar 2017, Grahamstown


Digital branding and reputation management
Provox Centre for Public Relations & Communication - 22 Mar 2017 to 24 Mar 2017, Johannesburg


Principles of layout and design
PRISA - 26 Oct 2017 to 27 Oct 2017, Randburg, Johannesburg


Upcoming events
Neuromarketing Seminar - 8 Feb 2017, Johannesburg
Why do customers buy one product and ignore the other? What goes on inside their brains when they decide? Uncover these secrets and the fascinating world of neuromarketing… Read more >>

Social Media for Marketing Course
Cerebra - 8 Feb 2017, Johannesburg | 15 Feb 2017, Johannesburg | 22 Feb 2017, Johannesburg | 1 Mar 2017, Johannesburg


InDesign Pro Skills
Multidimensions - 9 Feb 2017, Cape Town


Noticeboards
Gateway Science Projects
[Sponsorship] I am looking to get sponsorship to get this business of the ground and moving forward.

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Quotes
Malala Yousafzai
"Let us remember: One book, one pen, one child, and one teacher can change the world."

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