| Marketing & Media Africa | Algeria, Angola, Benin, Botswana, Bouvet Island, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Cote D'Ivoire, Djibouti, DR Congo, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, R Congo, Reunion, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, The Gambia , Togo, Tunisia, Uganda, Zambia, Zimbabwe |
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Africa's media industry outlook to 2020Despite the decline of the publishing industry in certain regions due to the growth of digital media, there are still growth opportunities to be found in the media and entertainment industry in Africa, according to the latest PwC Entertainment & Media Outlook in which they unpack future trends until 2020. Video gaming, television and 'filmed entertainment' are growth areas in Africa, in particular Nigeria, Kenya and South Africa. The B2B market will be a major source of revenue for the media industry due to the amount of data required by business. While the print industry will decline by a billion rand in South Africa, total advertising revenue will rise due to the growth in internet advertising and television advertising dominance. In Nigeria and Kenya, growth will come from internet advertising as access increases; as well as from television growth and an emerging middle class with more disposable income. The latest PwC outlook highlights five key shifts that will emerge in sub-Saharan Africa up to 2020: primary growth is being driven by the youth market; content is still king; content consumption will be curated; growth will differ from one region to the next due to varying levels of disruption; and ongoing disruption of the market and media models will transform the market, as technology companies also enter the race to become hybrid content companies. This will result in ad agencies bringing programmatic abilities and data analytics on board to present total solutions to clients. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | The internet, video games, television, and filmed entertainment segments of sub-Saharan Africa's entertainment and media industry are projected to continue to show growth up to 2020... read |
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 | Tanzania's Professor Anna Tibaijuka becomes first woman to receive the H.R.H Prince Khalifa Bin Salman AI Khalifa Sustainable Development Award... read | |  | A new EY report calls for G20 leaders to better support young entrepreneurs through policies that ensure digital disruption... read | |  | Kenya pledges to support the 'Making Every Woman and Girl Count' Program, at UN General Assembly... read | | ![[Biz Takeouts Podcast] 190: Mike Wronski on the top five social media platforms in SA](https://biz-file.com/c/1609/361282-120x120.jpg?2) | On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Mike Wronski... read | |  | The African Media Agency has expanded its communications media channel to distribute press releases to media in the United States... read | |  | Ericsson and Google are partnering to extend the reach of Ericsson's cloud-based MediaFirst TV Platform into the Android TV ecosystem, Google's operating system for the set-top-box... read | |  | Following the devastation caused by an earthquake in Tanzania on 10 September 2016, Engen has pledged Tshs.10 Million in a show of support... read | |  | Focus on 'agripreneurs' for economic growth as Agribusiness Congress East Africa comes to Kampala in November... read | |  | Pavithra Rao and Franck Kuwonu At a time when African countries are looking eastward and when Asia's booming economies are rushing to invest in Africa, a shared history appears to help in boosting trade and investments between Africa and India... read | |  | UK Visas and Immigration launches a new Visa Application Centre in Mombasa, offering further convenience for Kenyans... read | |  | Tom Jackson Ethiopian taxi app RIDE pivots away from SMS, relaunching next year... read | |  | Teraco invests in new technology to support Africa's internet growth... read | |  | Nokia launches predictive optimisation service and accelerates migration to IP video... read | |  | Twitter has announced it was easing its 140-character limit on tweets, in the latest effort to broaden the appeal and boost the user base of the social network... read | |  | UN study findings illustrate how the private and public sector could work together to modernise economies, improve transparency and support financial inclusion and growth... read | |  | MTN has pulled the plug on its mobile money service because of the "lack of commercial viability", it said on Thursday. This comes four months... read | |  | Tichaona Savanhu & Andrew Smit The recent war ignited between Facebook and Adblock Plus has once again thrown sharp relief on how the digital industry needs to employ a little soul searching when it comes to strategy and delivery... read | |  | The African Real Estate & Infrastructure Summit will this November showcase city development plans on the continent at the CTICC in Cape Town... read | |  | JP Kloppers How the right social media monitoring and analytics tool can help companies manage their brand image. read | |  | Dan Matthews There is no doubt that the Industrial Internet of Things (IIoT) market is evolving quickly. In the report Digital Transformation - an Internet of Things Perspective... read | |  | According to research conducted by effective consultancy, Benchmarketing, newspaper advertising increases a media campaigns effectives. The study was commissioned by Newsworks (UK) as detailed by warc. read | |  | Stefan Abro Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers... read | |  | Mike Sharman Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration... read | |  | The Committee to Protect Journalists called on authorities in South Sudan to immediately reopen the Nation Mirror... read | |  | Primedia OOH Africa recently launched a new Super-LED screen in the heart of Nairobi, Kenya's capital city and the economic hub of East Africa... read | |  | Gareth Rees appointed leader of Deloitte Digital Africa's digital transformation practice... read | |  | First National Bank launches its eBucks Rewards programme in Botswana... read | |  | The 10th African Development Forum aims to go beyond the sensational debate on migration and thrash out some of the most pressing issues relating to Africa's transformation... read | |  | The African entertainment industry is growing financially, despite the challenging economic climate... read | |  | PwC has identified the Internet of Things alongside virtual reality and 3D printing... read | |  | Desiree Gullan In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding... read | |  | Ericsson's call for a more open and collaborative approach in the TV industry has led to a new partnership with Google as the media industry shifts increasingly away from its terrestrial past towards broadband and the cloud... read | |  | There's no correct way to ensure your brand engages successfully with consumers on social media. However, as with most relationships, it's important to keep some key principles in mind like having a grasp of consumer insights, being fluent in internet culture, staying true to the brand and being tech savvy. read | |
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| Ralph Waldo Emerson "What lies behind you and what lies in front of you, pales in comparison to what lies inside of you." Robert Louis Stevenson "Don't judge each day by the harvest you reap but by the seeds that you plant." Maya Angelou "You can't use up creativity. The more you use, the more you have." |
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