Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Wedding Album publishers Highbury Safika Media recently launched www.weddingalbummagazine.co.za. Featuring an array of helpful tips from the industry's top experts, brides-to-be can make use of interactive functions, from an A-Z guide to the informal chat room. The site has also moved away from traditional banners and skyscraper ads to using advertorials relevant to each web-page category, along with a direct feedback form linking the user and advertiser.