The power of social media and technology has shifted the focus in marketing to the consumer, with a move from broadcasting content to adopting a strategy that encourages credible and powerful...
Dr KF Lai, Issued by Mobile Marketing Association 9 Dec 2013 10:45
Two non-executive board members have joined the Digital Media and Marketing Association (DMMA), representing key players in the market - media planners and mobile - with the purpose of strengthening...
Issued by Mobile Marketing Association 2 Dec 2013 08:42
The MMA South Africa has elected a new advisory board for 2013/14 from active members in varied industry disciplines.
Issued by Mobile Marketing Association 10 Sep 2013 08:29
Earlier this year, search engine giant Google teamed up with the Independent Communications Authority of South Africa (ICASA) to launch a pilot project using TV "white space" technology. The aim of...
14 Aug 2013 07:55
Last week on Biz Takeouts, the Marketing & Media radio show, which airs every Thursday 9am-10am streamed live via 2oceansVibe Radio, we discussed advertising networks and spoke to IM Learning about...
12 Aug 2013 11:39
Join Biz Takeouts Marketing & Media radio show host Warren Harding (@bizcommWazza) every Thursday from 9am-10am from the 2oceansVibe Radio studio. On tomorrow's show we look at advertising networks,...
7 Aug 2013 12:12
SINGAPORE / JOHANNESBURG, SA: Mobile devices are more important to consumers than money, keys or food, yet marketers are yet to unlock the full potential of mobile.
17 Apr 2013 11:39
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