Paul Haupt, who retires from the South African Audience Research Foundation (SAARF) at the end of March 2014, is the first to take up this new position.
13 Feb 2014 11:00
The SAARF Trends booklet is available and covers five years of AMPS data: 2008 - 2012.
13 Jan 2014 09:27
Ornico and The Media Online present an analysis of the South African media landscape for 2013, as well as a peak at what's on the radar for 2014 and beyond....
Issued by Ornico 17 Dec 2013 15:41
Slowly but surely a way forward for SAARF emerges. Sandra Gordon asks some hard questions of industry stakeholders.
13 Dec 2013 08:19
The fifth SAARF RAMS release for 2013 is out now - it covers adults aged 15 years and older, who are living in the nine provinces of South Africa during the period July-October 2013. The survey...
9 Dec 2013 08:36
Following the announcement this week of Ettiene van den Berg's appointment as the new interim CEO for SAARF, the SAARF Board says it can state that the industry body is now firmly on the road to...
6 Dec 2013 11:42
RAMS Dec 2013 covers fieldwork done from the beginning of July to mid-October 2013.
5 Dec 2013 08:50
The results of the Future Proofing Survey (FPS) project have been released. This was undertaken by the task team of Jos Kuper and Lauren Shapiro of Kuper Research, Peter McKenzie and Clive Corder, who...
4 Dec 2013 08:16
Ettiene van den Berg has been appointed as the new interim CEO to manage the overhaul of South African Audience Research Foundation (SAARF).
3 Dec 2013 09:11
According to the latest Radio Audience Measurement Survey (RAMS), interest in community radio is rising, with a number of local radio stations showing an increase in listeners.
26 Nov 2013 08:18
SAARF RAMS November 2013 establishes a new trend line for radio listening data in South Africa, following the inclusion of new population data into the survey.
4 Nov 2013 11:35
Isolezwe, the country's only isiZulu daily newspaper, has passed the milestone of 1million average issue readers, according to the All Media and Products (AMPS) survey results presented earlier this...
Issued by Independent Newspapers KZN 24 Oct 2013 11:32
SAARF AMPS June 13 (July 2012 to June 2013) establishes a new trend line for media consumption data in South Africa.
10 Oct 2013 12:27
As the National Association of Broadcasters (NAB) has resigned from the South African Advertising Research Foundation (SAARF), it is calling for proposals from businesses interested in tendering for...
8 Oct 2013 09:12
At the 15th PAMRO Meeting and All Africa Media Research Conference, held in Antananarivo, Madagascar, last month, Dr Paul Haupt, CEO of the South African Audience Research Foundation (SAARF) was...
1 Oct 2013 09:50
Key broadcasters quit the South African Audience Research Foundation - the independent research body mandated to find common currency for audience measurement in SA's media landscape. The exit will...
Oresti Patricios, Issued by Ornico 26 Sep 2013 11:19
There is a need for transparency, and to tell not just one story, but many.
Oresti Patricios 26 Sep 2013 07:10
Advertising as we know it is dead. Or at least it should be. This argument is one you might hear in conversation with a new media evangelist, social media guru or Web 3.0 Jedi (not sure what they're...
Keanan Reis 3 Sep 2013 16:43
The secondary independent and informal trading sector has strengthened to show a professional and formalised side to it.
Gerard Eksteen 21 Aug 2013 11:43
Research reveals that 39% of South African adults have access to the internet
Issued by IAB South Africa 13 Aug 2013 17:03
DMMA research reveals that 39% of South African adults have access to the internet.
25 Jul 2013 07:20
Social media has arrived, but how are marketers responding to it? I will assume it's no longer necessary to quote "social media gurus" to demonstrate the significance of social media and that soon...
Henk Pretorius, Issued by Columinate 18 Jul 2013 11:46
The possibility of the national ad coding system is one step closer, following Media Span's announcement that the testing of the TV ad coding system has been successful and paves the way for the...
9 Jul 2013 10:29
The DMMA has responded to the news of NAB's intention to resign from SAARF with a statement reaffirming its publicly expressed support for all the parties involved: SAARF, NAB, PDMSA, OHMSA, ACA, AMF...
Issued by IAB South Africa 28 Jun 2013 10:04
The National Association of Broadcasters (NAB) has issued a statement in which it gives reasons for having given notice of its intention to resign from the South African Audience Research Foundation...
27 Jun 2013 15:58
SAARF has issued a statement to the effect that it and its members are "extremely disappointed at the proposed resignation of the NAB from SAARF." It also claims the statement in question contains...
27 Jun 2013 05:32
The South African Audience Research Foundation (SAARF) will be releasing the second RAMS 2013 in Johannesburg.
8 Jun 2013 07:44
DStv has decided to suspend temporarily, but with immediate effect, the expanded viewer panel to measure television viewing in High Definition (HD) subscriber homes that was instituted at the end of...
23 May 2013 09:20
As part of its international audit of the TAMS panel, the SAARF board engaged with Nielsen late last week to discuss the audit, following a meeting with the National Association of Broadcasters (NAB),...
20 May 2013 10:46
East Coast Radio now boasts a listenership of 1.873 million listeners every week, making it the biggest independent radio station in South Africa. The latest Radio Audience Measurement Survey (RAMS)...
Issued by East Coast Radio 14 May 2013 12:47
Exploring the potential of media in transit or 'mobile media' through the larger-than-life mobile billboards on trucks is the outcome of Garth Maluleke's research into better ways of communicating to...
14 May 2013 08:07
SAARF has released its Radio Audience Measurement Survey (RAMS) for May 2013, which shows that compared to a year ago, listenership is significantly improved, both during the working week and across...
13 May 2013 11:42
The SAARF Board decided last year that an international audit of the TAMS panel was necessary to review the methodology, identify any possible shortcomings in the panel as well as areas of improvement...
10 May 2013 11:20
In today's media universe, Media24's tabloid, Daily Sun, is reportedly passed on from family member to family member, and then to the neighbour's family, possibly more than once, and even likely to...
2 May 2013 09:40
The South African Audience Research Foundation (SAARF) will be releasing the first RAMS 2013 in Johannesburg and presenting LSM training in Johannesburg and Durban.
29 Apr 2013 10:25
The latest figures from the South African Audience Research Foundation (SAARF) show that daily and weekly newspapers account for 49% of local media consumption, making them still the most preferred...
Ingrid Louw 29 Apr 2013 10:14
When Sazi Hadebe wakes up each morning, he looks out from his Dube Village home in Inanda and scans commuters on the busy township streets to see who's reading Isolezwe.
Issued by Independent Newspapers KZN 15 Apr 2013 13:06
The 2012 AMPS report from the South African Audience Research Foundation (SAARF) compares data from three AMPS releases:
current release, SAARF AMPS Dec 12 (January-December 2012);
12 Apr 2013 08:29
The Digital Media and Marketing Association (DMMA) recently announced its areas of focus for each of its portfolios in 2013, in its ongoing effort to build and sustain a vibrant and profitable digital...
Issued by IAB South Africa 20 Mar 2013 11:57
The South African Audience Research Foundation (SAARF) will release its AMPS for January-December 2012 in April 2013 at various locations for approximately one hour. The information from the...
15 Mar 2013 09:02
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